About Us

Equilibrium Consulting, LLC, is a management-consulting firm that specializes in assisting technology organizations with establishing partner relationships, channel strategy, design, and execution. Our offerings include services such as consulting, executive education/coaching, outsourcing, and ongoing support.

Our target customers include technology companies that are looking to develop their mindshare with small and medium-sized business (SMB) with an effective indirect channel strategy, organizations with established channels that are looking to drive their strategy to new markets, or SMB organizations that are looking to develop best practices into their selling model.

Since the late 1990s, SMB organizations lack the resources such as sales, marketing, and business expertise with reference to their organization’s strategy, design, and execution. With over 20 years of combined channel-focused experience, the team at Equilibrium has worked with today’s leading technology companies in delivering creative methods to partner and grow profitability. These best practices with the proper organizational commitments can dramatically increase any technology organization’s profitability whether it is Manufacturer, Distribution, or Solution Partner.

Our Mission at Equilibrium is clear to help partners find methods that increase the profitability and grow their brand within the customer base they serve. We deliver balance in their programs so that they can focus on refining strategy, fulfillment, and smart growth in their respective markets.