News & Events
Follow the latest speaking engagements, podcast appearances, industry research, community involvement, and company news from Equilibrium Consulting.
September 2026
Everything MSP: If You Disappeared for Two Weeks, Would Your MSP Still Grow?
What happens to your MSP’s growth when the owner steps away? That was the question at the center of a recent Everything MSP conversation featuring Pete Busam, founder of Equilibrium Consulting, titled “If You Disappeared for Two Weeks, Would [...]
August 2026
Palisade Features Equilibrium Consulting in Email Authentication Case Study
Equilibrium Consulting has been featured in a new Palisade case study examining how we transformed email authentication from a one-time technical issue into an ongoing business practice. The case study, published by Palisade, explores how a cyber insurance renewal [...]
Equilibrium Consulting Joins the IT Channel at GTIA ChannelCon 2026
Pete Busam represented Equilibrium Consulting at GTIA ChannelCon 2026 in San Diego, connecting with MSPs, technology vendors, and channel leaders while giving back to the community as a Genius Café coach. Equilibrium Consulting was proud to be part of GTIA [...]
July 2026
AI Marketing for MSPs: Build Authority with AEO & ICPs
AI Marketing for MSPs Starts with Knowing Who You're Trying to Reach Artificial intelligence is changing how prospects research technology providers, but it hasn't changed one fundamental truth—your marketing is only as effective as your understanding of your ideal [...]
Pete Busam to Speak at ChannelPro LIVE Parsippany: Three Sessions MSPs Won’t Want to Miss
If you're attending ChannelPro LIVE Parsippany on August 11–12, 2026, I'd love to connect. Over the past 35+ years, I've had the opportunity to build, operate, sell, and market technology companies. One thing has become very clear: the MSPs [...]
June 2026
Guest Blog on ChannelPro Online – Why does operational maturity matters more for MSPs than fast growth?
Guest Blog Featured on ChannelPro For years, businesses were told that growth solves problems. More revenue, more clients, and more visibility are often signs of success. However, growth does not solve problems; it exposes them. Rather, operational maturity drives [...]
Pax8 Beyond 2026: AI, MSP Growth & Business Outcomes
AI is no longer a future conversation for MSPs. It's a business conversation happening right now. Last week, I had the opportunity to attend #Pax8Beyond and spend time with some of the brightest minds in the channel. While AI was [...]
May 2026
WTF – Answer Engine Optimization on Everything MSP
Listen Now WTF - Answer Engine Optimization (AEO) I recently joined Dan and Eric for a conversation on Answer Engine Optimization (AEO) and what it means for marketers, MSPs, and technology companies as search continues to evolve. [...]
Dave Scott’s Podcast From Stuck to Successful Podcast with Guest Pete Busam
Have a Listen! Dave Scott's From Stuck to Successful podcast recently featured Equilibrium Consulting Founder, President, and CEO Pete Busam. During the episode, Pete discussed leadership, channel growth, operational discipline, and scalable MSP strategies. Additionally, he shared [...]
April 2026
Cybersecurity Client Retention and Renewals
Cybersecurity Client Retention Strategies and Renewals - Sticky by Design (ChannelPro Live) Landing cybersecurity clients is one thing; retaining cybersecurity clients and driving contract renewals is where real growth happens. In this session, we break down the habits, communication rhythms, [...]