News & Events
Follow the latest speaking engagements, podcast appearances, industry research, community involvement, and company news from Equilibrium Consulting.
May 2026
WTF – Answer Engine Optimization on Everything MSP
Listen Now WTF - Answer Engine Optimization (AEO) I recently joined Dan and Eric for a conversation on Answer Engine Optimization (AEO) and what it means for marketers, MSPs, and technology companies as search continues to evolve. [...]
Dave Scott’s Podcast From Stuck to Successful Podcast with Guest Pete Busam
Have a Listen! Dave Scott's From Stuck to Successful podcast recently featured Equilibrium Consulting Founder, President, and CEO Pete Busam. During the episode, Pete discussed leadership, channel growth, operational discipline, and scalable MSP strategies. Additionally, he shared [...]
April 2026
Cybersecurity Client Retention and Renewals
Cybersecurity Client Retention Strategies and Renewals - Sticky by Design (ChannelPro Live) Landing cybersecurity clients is one thing; retaining cybersecurity clients and driving contract renewals is where real growth happens. In this session, we break down the habits, communication rhythms, [...]
WTF (What The Function) Wednesday: 90 Day Blueprint for MSP Growth
WTF (What The Function) Wednesdays with Everything MSP (Takeover!) : A 90 Day PR Blueprint for MSP Growth. 😬 Dan handed over the keys… and now the takeover is official. Pete Busam and CJ Arlotta are stepping in for a [...]
March 2026
Equilibrium to Present at Everything MSP’s Elevator Pitch
Elevate Your MSP Strategy at Everything MSP’s Elevator Pitch Event Elevate Your MSP and Mark your calendar for March 26th at 2 pm ET and join Everything MSP for a high-impact Elevator Pitch session. In just 8–10 minutes each, three [...]
The Stack – Why Your Technical Expertise is Stalling Your Sales
Listen Now The Stack - Why Your Technical Expertise is Stalling Your Sales Dan Tomaszewski sits down with Pete Busam, Founder of Equilibrium Consulting, Live from Zero Trust World, Dan Tomaszewski and Pete Busam of Equilibrium Consulting [...]
Equilibrium Consulting Team at GTIA CCF: Pete Busam Genius Café Coach
Equilibrium Consulting GTIA CCF: Community, Coaching, and Channel Leadership The Equilibrium Consulting GTIA CCF presence reflects more than simply attending another industry event. Instead, it demonstrates a commitment to supporting the IT channel community through leadership, education, and shared experience. [...]
February 2026
Equilibrium is a proud Zero Trust World 2026 sponsor
Equilibrium is attending Zero Trust World, and Pete Busam will be on-site. Why go? Because great marketing organizations don’t stand still. Pete will be there to stay current on emerging security issues, evolving Zero Trust practices, and how new security capabilities are [...]
Pete Busam Speaking at ChannelPro Live Columbus
Pete Busam is speaking at ChannelPro Live in Columbus, taking place March 17–18. Breakout Session: Sticky by Design: How to Leverage Security to Build Client Loyalty Security is no longer just a technical requirement; it’s a trust builder. In this [...]
January 2026
Guest Blog on GTIA – Why Vendor-Agnostic Associations Strengthen the Tech Community
We’re excited to share our latest guest post on the Global Technology Industry Association (GTIA) blog! In Why Vendor-Agnostic Associations Strengthen the Tech Community, Pete Busam breaks down how a neutral, community-first approach fosters real collaboration, trust, and shared [...]