News & Events
November 2025
Cyber Disaster Recovery Planning for Modern Risks
Guest: Pete Busam, Equilibrium Consulting Host: John Riley, Omnistruct Why Cyber Disaster Recovery Planning Matters More Than Ever Cyber disaster recovery planning has become essential as today’s threats grow more advanced every month. Technology evolves rapidly, yet [...]
The Right Way to Build HubSpot for MSPs
Monday, November 24, 2025 12:00 PM – 1:00 PM ET Guest: Pete Busam, Equilibrium Consulting Host: Steve Taylor, Alternative Payments Register Build a Smarter HubSpot Stack for MSPs Most MSPs live and die by their PSA. [...]
October 2025
Is Your Website Ready for AI? A Guide to Modern SEO
Adapting MSP Content for AEO and GEO: Winning the Zero-Click Moment Search is evolving—fast. What once revolved around keywords and backlinks is now driven by AI-powered search engines that prioritize authority and conversational value. To stay visible, [...]
CPQ Platform Gaps That Hurt Efficiency | Guest Blog
Avoid CPQ Platform Gaps That Hurt Efficiency Every company depends on accurate, fast, and flexible quoting. Yet many overlook how the gaps in the CPQ platform affect their daily performance. When quoting tools fail to integrate smoothly or lack customization, sales teams lose [...]
September 2025
Attending DattoCon – We are!
Connecting with the Channel Community DattoCon 2025 is the ultimate gathering of MSPs, vendors, and channel innovators — and Pete Busam, Principal of Equilibrium Consulting, will be there from October 5–9, connecting with partners, clients, and emerging technology leaders [...]
Equilibrium Consulting Evolves into an AI Marketing Agency for MSPs
Equilibrium Consulting, the longtime MSP Marketing Agency, has transformed into an AI Marketing Agency for MSPs. The company has re-engineered its operating model around artificial-intelligence workflows while maintaining the human strategy and relationship focus that powered its decade of growth. [...]
August 2025
Joey Pinz Disipline Conversation: From Missiles to Marketing – A Veteran’s Path to MSP Success
In this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard [...]
Equililbrium Consulting interviewed on eChannel News
Pete Busam of Equilibrium Consulting joined Julian Lee of eChannelNews for a quick sitdown at GTIA's Channelcon 2025. Equilibrium Consulting offers marketing services tailored for Managed Service Providers (MSPs). Its founder, Pete, introduced a trust mark marketing kit, created [...]
GTIA – Helping IT Organizations Demonstrate Commitment to Security Excellence
The Global Technology Industry Association (GTIA), the nonprofit membership community connecting and representing the worldwide IT channel, today announced the availability of new resources created by members for members. Unveiled during ChannelCon, the IT channel's premier annual conference, which took place [...]
ChannelPro Spotlights Content RX: Free MSP Marketing Service to Boost Engagement
ChannelPro Network has featured Content RX, a new no-cost service from Equilibrium Consulting, designed to help managed service providers (MSPs) sharpen their marketing and increase engagement. The article highlights how Content RX provides MSPs with free, expert feedback on marketing assets, including [...]