Customized MSP and Vendor Digital Marketing Packages and Pricing
Your business deserves personalized solutions. Our digital marketing packages and pricing are specifically designed around your unique challenges and objectives.
Ongoing Done-for-You Marketing Services
We create tailored digital marketing packages and pricing plans aligned with your specific definition of success. Let our team handle the marketing, allowing you to focus fully on your core business.
MSP Managed Marketing
Best suited for:
MSPs and IT service providers that need an outsourced marketing team
Organizations without a complete internal marketing department
Companies looking for strategy plus ongoing execution
Single-brand organizations primarily focused on one geographic market
- A complete outsourced marketing program for MSPs, MSSPs, IT service providers, and technology companies that need strategy and execution.
- AdHoc Meetings
- Sales & Marketing Training
- Best Practice Guidance
- Marketing SWOT
- Collateral (sales sheets etc)
- Graphics support
- Press Releases
- Email Marketing (1 campaign per month)
- Vendor Management (MDF)
- Webinar/Seminar Management
- List Management and Generation Coordination
- Campaign Management & Execution
- Print Advertising
- Social Media Management & Execution
- Event Assistance / Site Branding
- Blog Content
- connectmyPSA – MyVisitor
- Effective Website and Host (2)
- Organic SEO
- Additional Brand/Site pricing available (1,3)
Technology Vendor & Channel Marketing
Best suited for:
Technology vendors and channel organizations
Companies marketing across multiple regions or audiences
Organizations with an internal marketing team that needs additional capacity
Companies requiring a higher cadence of campaigns, content and channel activity
- Expanded marketing strategy and execution for technology vendors, channel organizations, multi-market companies, and organizations with more complex marketing requirements.
- AdHoc Meetings
- Sales & Marketing Coordination
- Best Practice Guidance
- Marketing SWOT
- Collateral (sales sheets etc)
- Graphics support
- Press Releases
- Email Marketing (3 campaigns per month)
- Webinar/Seminar Management
- List Management and Generation
- Campaign Management & Execution
- Print Advertising
- Promotional and Giveway coordination
- Fully Branded Social Media Management & Execution
- Event Assistance / Site Branding
- Blog Content
- connectmyPSA – MyVisitor
- Effective Website and Host (2)
- Organic SEO
Description of Services on the Pricing Table
- Scheduled Stakeholder Meetings: Initially, we will meet weekly, then move to biweekly meetings once a rhythm is established.
- Collateral Development: We will create compelling sales sheets and other collateral materials to support your marketing efforts.
- Graphic Design and Support: Our team provides professional graphic design services to enhance the visual appeal of your marketing materials and digital assets.
- Press Releases: We will assist in crafting engaging press releases to announce important company updates, product launches, or other newsworthy events.
- Email Marketing: We will design and execute one major marketing campaign monthly, targeting your desired prospects and maximizing engagement.
- Vendor Management Assistance (MDF): We will assist with managing vendor relationships and securing Market Development Funds (MDF) to support your marketing initiatives.
- Webinar/Seminar Assistance/Management: We will help organize and manage webinars or seminars to showcase your expertise and attract your target audience.
- List Management Guidance and Assistance: We will provide guidance on best practices for list management and help segment and maintain your contact lists.
- Campaign Management & Execution: Our team will manage and execute your marketing campaigns, ensuring timely, effective delivery across channels.
- Print Advertising: We can assist with producing or coordinating print advertising materials if required. Any production costs will be discussed separately.
- Social Media Management: We will create engaging content, design graphics, and manage your social media posts across your platforms to enhance your online presence.
- Event Assistance: We will support the organization and management of events, ensuring smooth execution and maximum impact.
- Blog Creation (Content/Graphics): We will develop informative, engaging blog content complemented by visually appealing graphics to attract and engage your target audience.
- Organic SEO: We will implement strategies to optimize your website’s search engine visibility and increase organic traffic.
- Website Management & Hosting: We will manage and host your website, ensuring it remains secure, up to date, and optimized for performance.
Pricing Notes & Additional Costs
Published prices represent the starting monthly investment for each marketing program. Final pricing is based on the scope of your engagement, including the number of brands, websites, platforms, and geographic markets we support.
1 – Third-Party Costs
Pricing does not include third-party subscriptions or production expenses, including webinar software, CRM or email automation platforms, printing, postage, or list procurement. These costs are billed separately when required.
2 – Multiple Geographic Markets
Organizations targeting multiple geographic markets may require additional monthly investment based on the additional strategy, content, SEO/AEO, and marketing execution required for each market.
3 – Website Transfer and Hosting
If Equilibrium will manage and host an existing website, a one-time transfer fee may apply during onboarding to migrate the website into our hosting environment.
4 – Multiple Brands, Websites, or Platforms
Organizations with multiple brands, websites, or digital platforms require additional scope and pricing. Each primary brand or website begins at the applicable program rate, with additional sites supported at the following rates:
- Primary Site: Starting at $3,500/month
- Additional Sites: Starting at $500/month each
Final pricing is confirmed during scoping so you know the complete monthly investment before your engagement begins.
