Topics for the Sales
and Marketing Professional


Sales and Marketing Thought Leadership
for the IT community

Why Personalization is Key to Digital Marketing Success

Did you know that 70 percent of customers expect a personalized experience from brands? If you have not started personalizing marketing materials, you're missing out on significant sales and brand advocates. While personalizing print campaigns can work from time to time, combining digital marketing with personalization will do a better [...]

5 Essential Tools for Measuring Digital Marketing Performance

Whenever you spend money, you want it to be worth it. That expensive dinner at the new restaurant downtown. That family vacation to the Caribbean. When you invest resources, you want to ensure it provides the desired results. Digital marketing is no different. The return on investment (ROI) is important [...]

3 Questions to Ask When Selecting a Social Media Agency

Investing in social media marketing is a worthwhile but time-consuming commitment. If you are too busy running your organization to start and, more importantly, maintain social channels — you may want to hire a social media agency. Social media agencies specialize in managing and growing your social media channels. They [...]

Ready to Start a Podcast in 2023? Here’s What You Need to Know

Are you interested in expanding your reach or building credibility as a leader in your industry? What about showing off the personality and fun side of your organization? If you answered "yes" to both questions, launching a podcast may be an option for you in 2023. Now, if you're looking [...]

Developing Your Marketing Plan for 2023? Don’t Forget the Basics!

As we approach the end of the year, organizations are beginning to wrap up 2022. Many small and medium-sized businesses (SMBs) are having their end-of-the-year meetings with clients, closing out billing, and thanking their employees for their hard work (hopefully). This is also the time of the year when many [...]

Why You Should Have a Content Marketing Strategy for 2023

Content marketing is nothing new, but it is more critical today than ever. As TikTok continues to grow in popularity and influence other social media platforms, brands will continue to fight for the attention of their customers. While TikTok and similar algorithms can lead to massive spikes in attention in [...]

3 Steps to Developing an Effective Marketing Strategy in 2023

Owning a small and medium-sized business (SMB) is a big responsibility. The company is usually something very personal and something that matters greatly to the owner. The owner is responsible for all aspects of the business — from product acquisition to marketing. When that much responsibility falls on one person [...]

3 Simple Tips for Using Marketing Automation to Get Ahead of Your Competition

Is your business inundated with the latest technology? Has your team tried navigating which marketing programs and platforms are worth the investment? Cutting through the noise and selecting the best processes for your organization can be a lot of work. Your business should invest in marketing automation to thrive in [...]

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