Sales and Marketing Thought Leadership
for the IT community
3 Digital Marketing Trends for 2022
Digital marketing trends often inspire marketers to try new things and take chances, and they also help keep a brand fresh while potentially reaching new customers. Since trends change daily, it can be challenging to determine which to jump on. Here's the good news: 2022 looks like a big year [...]
Should You Be on All Social Media Platforms in 2022?
Social media is an entire universe dedicated to connecting individuals with common interests, thoughts, and hobbies. You're probably familiar with the big platforms, such as Facebook, Instagram, YouTube, and Twitter, but those are just the tip of the iceberg. Figuring out which platforms you should be on is challenging, as [...]
3 Quick Ways to Generate Inbound Leads
Finding the right target audience for your business is one of the most crucial components of a marketing campaign. You must understand how to push your potential customers through the sales funnel, from awareness to action. One of the best ways to do this is by lead generation. Your business [...]
How to Build Brand Awareness Through Email Campaigns
It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]
5 SEO Tips to Boost Traffic in 2022
Have you ever wondered why you're ranked third instead of first on Google? The answer is simple: You probably don't have effective search engine optimization (SEO) strategy in place. SEO refers to the process of increasing your website's organic traffic and ranking on search engines. Search engines use bots to [...]
3 Tips for Creating Top Evergreen Content
Keeping your website updated with fresh content can be a heavy lift. Part of your job as a content marketer includes regularly researching topics, developing new content ideas, and creating content, all of which take time. One way to direct a steady flow of traffic to your website without dedicating [...]
3 Steps to Building Your First Marketing Plan
If you're not an organized marketer, you may want to reconsider your marketing approach. According to a 2022 Trend Report from CoSchedule, organized marketers are 674 percent more likely to report success than their peers. They regularly plan their tasks, campaigns, and projects with well-thought-out processes. Part of being a [...]
Should You Hire a Fractional CMO?
Marketing is a crucial piece to business success, as it's the primary source of customer acquisition. Even though hiring a chief marketing officer (CMO) to lead strategy, acquisition, branding, and oversight of your company's marketing goals is ideal; it's not always feasible. If this sounds familiar, there's a potential solution [...]
3 Tips for Building an Engaged Email List
One of the most efficient ways to communicate with an audience is through email marketing. No matter the organization's size, directly messaging customers who've engaged with materials or signed up for more information helps push those same consumers down the sales funnel; however, ensuring the email list is up to [...]
Where Data Analytics Plays a Role in Marketing for SMBs
Standing out among competitors isn't always easy for small and medium-sized businesses (SMBs), even with clever marketing campaigns. One way to take your marketing efforts to the next level is by using the analytics available to you. As you're aware, your marketing tools generate data, and that data then gets [...]
3 B2B Marketing Automation Mistakes SMBs Are Making in 2022
After surviving the pandemic, small and medium-sized businesses (SMBs) around the country are strapped for resources. Teams are smaller, and there's less money, but there's hope as we look toward the future. Acquiring more customers is integral to any business, and marketing automation may be the best way to help. [...]
Marketing in the Metaverse: What Marketers Should Know
As all good marketers know, it’s crucial to reach customers on whatever new channel they might be on. Soon, that could mean reaching customers through virtual reality and the Metaverse. The Metaverse is a concept that’s very much still being evolved. Still, in general, it refers to a network of [...]