Blog
Marketing: Stop Planning and Begin Executing
Many marketers are idea people, which, especially in marketing, we need, but, unfortunately, ideas will only get you and your clients so far. While we need idea people to help develop marketing campaigns, creative pieces, and strategies, we also need individuals who know how to execute and measure marketing plans. [...]
What Automated Lead Nurturing Can Do for You
While you've probably already got some lead nurturing campaigns going on, are they automated? If not, you're leaving money on the table. Businesses are spending more money on marketing automation solutions today than ever before. In fact, spending on marketing automation tools is expected to increase from $11.4 billion in [...]
Considering Marketing Automation Software? Here’s What You Need to Know
Marketing automation is known for saving marketers time, money, and resources. With the right marketing automation solution in place, your marketing efforts are bound to succeed. But if you're unsure how to select the marketing automation software for your organization, you're not alone. Before going with a marketing automation platform, [...]
5 Tools to Boost Your Social Media Marketing Efforts in 2020
Whether it’s Facebook, Twitter, LinkedIn, YouTube, or TikTok, social media has become an integral part of many of our daily lives. Nearly 50 percent of the world’s population uses social media, with an average of two hours and 22 minutes spent per person. Those statistics are rising every year and [...]
Why You Should Focus on Organic SEO Before Paid Search
As an experienced digital marketer will tell you, search engine marketing (SEM) is essential to any digital marketing strategy. Including organic SEO and paid search initiatives in your overall SEM plan is key to successfully increasing your company’s visibility across search engines. But before you invest any money in paid [...]
5 Things to Know About Marketing During a Recession
It’s natural to cut as much business and marketing spending as possible during a recession or economic downturn. However, it might also be one of the best times to invest. That’s because investing in marketing during a recession can potentially have benefits that far exceed those that a business might [...]
5 Simple Subject Line Strategies to Boost Email Open Rates
With enough practice and discipline, anybody can effectively use subject lines, boost email open rates, secure additional leads, and generate new revenue. While the subject line you choose for a marketing email isn’t everything, it still contributes significantly to your success. Your subject line is even more important than what’s [...]
Ready to Pivot? Start With Your Digital Marketing Strategy
With everything going on in our society, your business’s digital marketing efforts may seem like the least of your worries, but think again. The world is rapidly changing. There’s a “new normal” everybody is trying to get used to on some level. Many employees are still working remotely and struggling [...]
IoTSSA – Marketing During a Pandemic
Recently Pete Busam, Equilibriums CEO, Joined Brian Sherman of IoTSSA for a chat on Marketing All effective marketing starts with a plan! Brian talks with IoTSSA’s newest community contributor Pete Busam founder and President of Equilibrium Consulting about marketing during the Pandemic and what, if anything, should we be doing differently. [...]
Google Slashed Its Marketing Budget. But Should You?
Without a doubt, businesses across the U.S. have slashed their marketing budgets due to the COVID-19 outbreak. But are these businesses missing out on potential opportunities for new leads? Due to the COVID-19 pandemic, consumer and advertising spending is declining in 2020; however, the good news is the drop won't [...]