Topics for the Sales
and Marketing Professional


Sales and Marketing Thought Leadership
for the IT community

Should You Be on All Social Media Platforms in 2022?

Social media is an entire universe dedicated to connecting individuals with common interests, thoughts, and hobbies. You're probably familiar with the big platforms, such as Facebook, Instagram, YouTube, and Twitter, but those are just the tip of the iceberg. Figuring out which platforms you should be on is challenging, as [...]

How to Build Brand Awareness Through Email Campaigns

It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]

3 Steps to Building Your First Marketing Plan

If you're not an organized marketer, you may want to reconsider your marketing approach. According to a 2022 Trend Report from CoSchedule, organized marketers are 674 percent more likely to report success than their peers. They regularly plan their tasks, campaigns, and projects with well-thought-out processes. Part of being a [...]

Where Data Analytics Plays a Role in Marketing for SMBs

Standing out among competitors isn't always easy for small and medium-sized businesses (SMBs), even with clever marketing campaigns. One way to take your marketing efforts to the next level is by using the analytics available to you. As you're aware, your marketing tools generate data, and that data then gets [...]

3 B2B Marketing Automation Mistakes SMBs Are Making in 2022

After surviving the pandemic, small and medium-sized businesses (SMBs) around the country are strapped for resources. Teams are smaller, and there's less money, but there's hope as we look toward the future. Acquiring more customers is integral to any business, and marketing automation may be the best way to help. [...]

Marketing in the Metaverse: What Marketers Should Know

As all good marketers know, it’s crucial to reach customers on whatever new channel they might be on. Soon, that could mean reaching customers through virtual reality and the Metaverse. The Metaverse is a concept that’s very much still being evolved. Still, in general, it refers to a network of [...]

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