Topics for the Sales
and Marketing Professional


Sales and Marketing Thought Leadership
for the IT community

3 Steps to Developing an Effective Marketing Strategy in 2023

Owning a small and medium-sized business (SMB) is a big responsibility. The company is usually something very personal and something that matters greatly to the owner. The owner is responsible for all aspects of the business — from product acquisition to marketing. When that much responsibility falls on one person [...]

3 Simple Tips for Using Marketing Automation to Get Ahead of Your Competition

Is your business inundated with the latest technology? Has your team tried navigating which marketing programs and platforms are worth the investment? Cutting through the noise and selecting the best processes for your organization can be a lot of work. Your business should invest in marketing automation to thrive in [...]

Why Word-of-Mouth Marketing Matters

Connecting with your target audience can be difficult, and there are countless ways of doing it. Small or medium-sized businesses (SMB) can choose anything, from digital media marketing to out-of-home. However, one strategy that gets overlooked (especially in our technology-driven lives) is word-of-mouth (WOM) marketing. WOM marketing is brand promotion [...]

Should You Be on All Social Media Platforms in 2022?

Social media is an entire universe dedicated to connecting individuals with common interests, thoughts, and hobbies. You're probably familiar with the big platforms, such as Facebook, Instagram, YouTube, and Twitter, but those are just the tip of the iceberg. Figuring out which platforms you should be on is challenging, as [...]

How to Build Brand Awareness Through Email Campaigns

It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]

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