Sales and Marketing Thought Leadership
for the IT community
4 Social Media Marketing Predictions for 2023
Social media, like the internet as a whole, has evolved and continues to evolve rapidly and volatilely. While the social media sector’s trajectory can be unpredictable at times, several current trends are almost certain to affect how businesses use social media marketing in 2023. The impact of TikTok TikTok has [...]
3 Email Marketing Mistakes and How to Avoid Them
Email marketing is a core piece of any strong marketing strategy, and it is a vital tool because it gives businesses a direct line to prospective customers. Like any large organization, small and medium-sized businesses (SMBs) can reap the incredible benefits of having an audience that has opted into receiving [...]
3 Steps to Developing an Effective Marketing Strategy in 2023
Owning a small and medium-sized business (SMB) is a big responsibility. The company is usually something very personal and something that matters greatly to the owner. The owner is responsible for all aspects of the business — from product acquisition to marketing. When that much responsibility falls on one person [...]
3 Steps to Building Marketing Budget for 2023
Owning a small or medium-sized business (SMB) comes with plenty of responsibility. Not only are you the owner, but you are also in charge of hiring people, accounts payable, and even acquiring new customers. Of course, one of the best ways to help increase the number of customers for your [...]
3 Simple Tips for Using Marketing Automation to Get Ahead of Your Competition
Is your business inundated with the latest technology? Has your team tried navigating which marketing programs and platforms are worth the investment? Cutting through the noise and selecting the best processes for your organization can be a lot of work. Your business should invest in marketing automation to thrive in [...]
3 Tips for Running a Social Media Contest
Social media is a significant part of our everyday lives. It is where you learn more about organizations or take a mental break from the day. While scrolling through your feed, you might see companies running giveaways or contests. Your small or medium-sized business (SMB) could benefit from using a [...]
Why Word-of-Mouth Marketing Matters
Connecting with your target audience can be difficult, and there are countless ways of doing it. Small or medium-sized businesses (SMB) can choose anything, from digital media marketing to out-of-home. However, one strategy that gets overlooked (especially in our technology-driven lives) is word-of-mouth (WOM) marketing. WOM marketing is brand promotion [...]
Why Video Marketing is Important for Small Businesses
Picture this: You have a quick decision to make. Your first choice is to read an article that will take about four minutes of your time. The second is to watch a one-minute video that includes everything the article mentions. Since you're probably busy running your business, you chose your [...]
3 Digital Marketing Trends for 2022
Digital marketing trends often inspire marketers to try new things and take chances, and they also help keep a brand fresh while potentially reaching new customers. Since trends change daily, it can be challenging to determine which to jump on. Here's the good news: 2022 looks like a big year [...]
Should You Be on All Social Media Platforms in 2022?
Social media is an entire universe dedicated to connecting individuals with common interests, thoughts, and hobbies. You're probably familiar with the big platforms, such as Facebook, Instagram, YouTube, and Twitter, but those are just the tip of the iceberg. Figuring out which platforms you should be on is challenging, as [...]
3 Quick Ways to Generate Inbound Leads
Finding the right target audience for your business is one of the most crucial components of a marketing campaign. You must understand how to push your potential customers through the sales funnel, from awareness to action. One of the best ways to do this is by lead generation. Your business [...]
How to Build Brand Awareness Through Email Campaigns
It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]