Sales and Marketing Thought Leadership
for the IT community
How to Implement an Omnichannel Marketing Strategy on a Tight Budget
If you think you can’t implement omnichannel marketing on a tight budget, you’re not the only one. But you may not realize that you may already be doing it on a smaller scale. Omnichannel marketing is where businesses promote their products or services across all channels, devices, and platforms utilizing [...]
Why Personalization is Key to Digital Marketing Success
Did you know that 70 percent of customers expect a personalized experience from brands? If you have not started personalizing marketing materials, you're missing out on significant sales and brand advocates. While personalizing print campaigns can work from time to time, combining digital marketing with personalization will do a better [...]
5 Essential Tools for Measuring Digital Marketing Performance
Whenever you spend money, you want it to be worth it. That expensive dinner at the new restaurant downtown. That family vacation to the Caribbean. When you invest resources, you want to ensure it provides the desired results. Digital marketing is no different. The return on investment (ROI) is important [...]
3 Questions to Ask When Selecting a Social Media Agency
Investing in social media marketing is a worthwhile but time-consuming commitment. If you are too busy running your organization to start and, more importantly, maintain social channels — you may want to hire a social media agency. Social media agencies specialize in managing and growing your social media channels. They [...]
How Your Business Can Grow with Email Marketing
The start of the new year is a great time to reflect on the successes and failures of your organization. You may have outperformed competitors due to a new marketing strategy. On the other hand, you found significant areas of improvement within your operations team. Whatever it is, now is [...]
Ready to Start a Podcast in 2023? Here’s What You Need to Know
Are you interested in expanding your reach or building credibility as a leader in your industry? What about showing off the personality and fun side of your organization? If you answered "yes" to both questions, launching a podcast may be an option for you in 2023. Now, if you're looking [...]
Developing Your Marketing Plan for 2023? Don’t Forget the Basics!
As we approach the end of the year, organizations are beginning to wrap up 2022. Many small and medium-sized businesses (SMBs) are having their end-of-the-year meetings with clients, closing out billing, and thanking their employees for their hard work (hopefully). This is also the time of the year when many [...]
Why You Should Have a Content Marketing Strategy for 2023
Content marketing is nothing new, but it is more critical today than ever. As TikTok continues to grow in popularity and influence other social media platforms, brands will continue to fight for the attention of their customers. While TikTok and similar algorithms can lead to massive spikes in attention in [...]
4 Social Media Marketing Predictions for 2023
Social media, like the internet as a whole, has evolved and continues to evolve rapidly and volatilely. While the social media sector’s trajectory can be unpredictable at times, several current trends are almost certain to affect how businesses use social media marketing in 2023. The impact of TikTok TikTok has [...]
3 Email Marketing Mistakes and How to Avoid Them
Email marketing is a core piece of any strong marketing strategy, and it is a vital tool because it gives businesses a direct line to prospective customers. Like any large organization, small and medium-sized businesses (SMBs) can reap the incredible benefits of having an audience that has opted into receiving [...]
3 Steps to Developing an Effective Marketing Strategy in 2023
Owning a small and medium-sized business (SMB) is a big responsibility. The company is usually something very personal and something that matters greatly to the owner. The owner is responsible for all aspects of the business — from product acquisition to marketing. When that much responsibility falls on one person [...]
3 Steps to Building Marketing Budget for 2023
Owning a small or medium-sized business (SMB) comes with plenty of responsibility. Not only are you the owner, but you are also in charge of hiring people, accounts payable, and even acquiring new customers. Of course, one of the best ways to help increase the number of customers for your [...]