Blog
Taking the Fear Out of Marketing
Equilibrium's Pete Busam and Marketopia's Andra Hedden collaborate on components of Marketing.
Pivoting Your Marketing To Digital: A New Playbook
There is never a time to stop marketing, and now you have to shift your playbook to pure digital marketing to ensure that your brand remains relevant. We will discuss digital and cultural marketing, demonstrating how your MSP can help SMB’s maintain the essential service of IT. [...]
Metrics to Measure Website Performance
Use These Basic Metrics to Measure Website Performance If you're unsure of how well your website is performing, you're probably not tracking basic web metrics (e.g., page views, bounce rate, average time on page), which you can easily do with a web analytics tool. While there are numerous web analytics [...]
Setting the Proper Expectations for Marketing
A key lesson we all learn in life is how to set expectations. Unfortunately, it’s a lesson most of us only receive when our expectations are so out of whack that we suffer a crushing disappointment that comes at a cost. Several marketers sell an outsourced program, but their #1 [...]
Employee advocacy in social media
The advent of employee advocacy has further blurred the lines between personal opinion and professional responsibility. While organizations want their employees to share – they only want their employees to share what they want them to share. Employees, on the other hand, still regard their social media accounts as their own and [...]
How to Ensure Your Website is GDPR Compliant
One of the most significant changes to the internet and online privacy was made earlier this year - the General Data Protection Regulation. This EU data protection directive affects every business with an online presence - even those who operate mostly in the US. It’s essential that you take steps [...]
5 Ways Your On-Site SEO Might Be Hurting Your Business
Your website might not be living up to its full potential. It might look great, have an exciting blog, and helpful information that you spent time crafting or hired a professional. But have you taken care of your on-site SEO? Without the right search engine optimization, your perfect website [...]
Its All The Buzz – Become a MSSP!
If you’re an MSP who’s looking to expand business, consider becoming an MSSP. This change can make you more valuable to your customers, increasing business and profit. Today’s small business owners are overwhelmed by the amount of cybersecurity they need to keep their data and their customers safe. As a [...]
6 Steps to Setting Smarter Sales Goals
If a few of your employees aren’t hitting their sales goals, it’s likely that their techniques are the problem. But if most of your salespeople aren’t hitting their goals - it’s the system that needs improving. It’s not enough to just hope to “do better.” Goal setting needs to be [...]
Using Video in your Website and Social Media
Video is one of the most underutilized types of content you can use on social media. But it is highly effective. It’s been found that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rate with [...]