Topics for the Sales
and Marketing Professional


Sales and Marketing Thought Leadership

for the IT community

What is Growth Marketing and How Can it Grow Your Business

While all marketing is about driving growth, investing in the specific function of growth marketing tactics can go a long way toward growing your subscriber base and your overall business. Traditional marketing includes using a relatively static strategy to reach customers. Growth marketing, by contrast, is dynamic and constantly changing. [...]

Running a Successful Webinar: What You Need to Know

It seems like every company is hosting webinars these days, doesn’t it? Instead of hosting live events, companies over the past year went virtual to overcome some of the travel restriction challenges associated with the COVID-19 pandemic. Now, with the world “getting back to normal,” many people are tired of [...]

Saving Time on Data Management: Connect Your PSA to Your Prospect Database

Lead generation is one of the most important parts of sales and marketing. It’s a process where your sales and marketing teams work in unison to generate leads and convert them. Having the proper marketing and sales tools in place for your sales and marketing teams enables you to close [...]

Wouldn’t You Rather Listen to a Blog Post?

People are busier today than ever before. There’s work, which frequently extends beyond regular business hours, responsibilities at home, taking the kids to and from extracurricular activities, and social gatherings whenever there’s free time. Americans are looking for shortcuts in their lives, especially when it comes to reading. For instance, [...]

How You Should Use Videos to Increase Engagement With Your Blog Posts

When it comes to content, video is king. In fact, video has emerged over the past few years as one of the best ways to increase engagement across digital and social media. Adding a video to a blog can help provide more ways for your audience to absorb your information [...]

Trade Events of the Future: What Will They Look Like?

From trade shows to local gatherings, the COVID-19 pandemic has directly impacted the events industry. Many organizers have been forced to cancel their events or find new creative ways to bring people together in virtual ways. According to one survey, 87 percent of event organizers said they had to cancel [...]

Omnichannel Marketing 101: Developing Your Plan

In today’s digital world, where the average U.S. household has more than 11 devices, every business needs to embrace an omnichannel marketing plan. In this type of plan, an organization, such as a managed services provider (MSP), works to ensure that their buyers receive a consistent experience across all channels [...]

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