Overcome E.D. (Engagement Dysfunction) and I.B.S. (Ineffective Branding Syndrome) by using our Marketing Impact Engagement Calculator.

At Equilibrium Consulting, we understand the common challenges that businesses face in today’s digital landscape—what we refer to as Engagement Dysfunction (E.D.) and Ineffective Branding Syndrome (I.B.S.). E.D. happens when your content and campaigns fall short of capturing the audience’s interest, leading to low engagement and limited reach. I.B.S., on the other hand, occurs when brand messaging lacks consistency, diminishing the impact of your overall marketing efforts. Both conditions can hinder your growth and hold your business back from reaching its full potential.

Unlock Your Marketing Potential with Our Marketing Engagement Impact Calculator

At Equilibrium Consulting, we understand that increasing engagement is essential for reaching your marketing goals. Our Engagement Impact Calculator allows you to measure your current engagement score and discover the improvements our expertise can make to your digital presence. This powerful tool not only benchmarks your metrics against industry standards but also highlights exactly where your digital engagement can improve.

Try the Engagement Impact Calculator Today

Ready to measure your engagement and see the impact of improvement? Try our calculator, compare your results with the industry average, and learn how Equilibrium Consulting can help you grow your digital presence.

Engagement Impact Calculator

Engagement Impact Calculator

Calculate your current engagement score and see how Equilibrium can improve it based on industry benchmarks!

? Total visits your site receives per month.
? The average duration visitors stay on your site.
? Percentage of visitors who leave without interacting. Lower is better.
? Percentage of recipients who open your emails.
? Average engagement on social media posts (likes, shares, comments).

Contact Details

Please use a business email address (no Gmail, Yahoo, or AOL).

Your Engagement Score:

Potential Impact with Equilibrium:

Industry Average Engagement Score: 4500

Estimated New Clients:

Potential Revenue Based on a $3000 MRR: $

Schedule a Meeting With a MarkITech to Discuss Your Results

Engagement metrics provide essential insights into how your audience interacts with your brand. By using our calculator, you can identify where you currently stand and understand which areas need enhancement. Through our strategic insights, you’ll see practical ways to increase engagement and strengthen your digital reach.

Equilibrium’s Marketing Engagement Impact Calculator collects essential engagement data, including:

  • Monthly Website Visits: By analyzing monthly visits, you can see how many people are visiting your site.
  • Average Time on Site: A longer visit time usually indicates higher engagement.
  • Bounce Rate: Lower bounce rates often reflect better engagement.
  • Email Open Rate: When your emails have high open rates, they show strong interest in your content.
  • Social Engagement Rate: Social media engagement directly influences brand reach and awareness.

Each metric is assessed and combined into a single Engagement Score, showing how your current marketing compares to industry standards. With Equilibrium’s insights, you’ll see just how much potential there is for growth in your marketing impact.

With our calculator, you’ll gain an Industry Average Engagement Score based on key benchmarks in your sector. No matter if you’re above or below the average, our tool will reveal the improvements Equilibrium can provide. When your engagement score increases, you benefit from more leads, higher conversions, and greater customer loyalty.

Equilibrium’s Impact Projection

If your engagement score is currently below the industry benchmark, we’ll display a projected impact showing how a 30% increase can elevate your results with strategic changes. For those who already meet or exceed the average, our tool suggests a 15% boost, illustrating how we can continue optimizing your outcomes.

At Equilibrium Consulting, we specialize in helping businesses enhance their marketing outcomes. Through targeted strategies and industry insights, we focus on clear, actionable steps to elevate each element of your engagement score. Whether it’s optimizing website content, reducing bounce rates, increasing email open rates, or boosting social media interaction, we support you in building a high-engagement marketing engine.

With our Engagement Impact Calculator, you take the first step to understanding your engagement potential and making data-driven decisions for impactful results. Discover exactly where you stand and how Equilibrium can help elevate your engagement to the next level.

Our calculator assumes a default MRR of $3,000 per client, reflecting the typical monthly revenue for small to medium-sized business clients.

The average monthly recurring revenue (MRR) for an IT company offering managed services can vary widely based on several factors, including the target client size, services offered, geographic location, and the company’s pricing model. Here are some general industry insights for MRR in managed IT services:

  1. Small Business Clients (1-25 employees):
    • Average MRR per client: $500 – $2,000.
    • Typically covers basic managed IT services like helpdesk, cybersecurity, and network monitoring.
  2. Medium Business Clients (25-100 employees):
    • Average MRR per client: $2,000 – $7,000.
    • These clients generally require more extensive services, such as advanced cybersecurity, compliance, data backup, and cloud management.
  3. Larger Business Clients (100+ employees):
    • Average MRR per client: $7,000 – $20,000+.
    • These agreements often include high-touch services, custom integrations, onsite support, and comprehensive infrastructure management.
  4. Enterprise and Specialty Clients (Customized Services):
    • MRR can exceed $20,000 per client.
    • Services may include dedicated staffing, complex network and infrastructure management, cybersecurity suites, and cloud services tailored to specific regulatory or operational needs.

Factors Impacting MRR

  1. Service Bundles: Some IT companies package multiple services, which can increase the average MRR.
  2. Vertical Specialization: MSPs that specialize in industries like healthcare, finance, or legal services may charge a premium due to specialized compliance and security needs.
  3. Geographic Market: MRR varies based on regional costs of living and market demand; major urban areas generally command higher rates.
  4. Pricing Model: Some MSPs use per-device or per-user pricing, while others offer flat-rate plans or custom pricing models.

Most MSPs aim for an average MRR of $3,000 – $5,000 per client, aligning with the medium-sized business category, which provides a balanced revenue stream without the complexities of very large clients.

Service Leadership Index® Reports by ConnectWise: Service Leadership’s proprietary reports provide comprehensive benchmark data for MSPs, including average revenue per client, MRR, and profit margins.

  • Assumed Metrics and Industry Benchmarks: “The calculator uses industry benchmarks to provide realistic engagement scores and potential impact estimates, tailored for small to medium-sized businesses.”
  • Conversion Rate Basis: “We’ve set a default conversion rate of 2%, which is adjustable based on your specific industry or business model.”
  • Monthly Recurring Revenue (MRR) Insight: “The potential revenue estimation is based on an assumed average monthly revenue of $3,000 per client, which is typical for SMB clients. Adjust as needed for your business.”
  • Results Interpretation: “Results are estimates designed to highlight areas for potential growth. They should be used as guidelines to understand where Equilibrium Consulting can help boost engagement and conversion.”
  • Next Steps and Contact: “If your potential revenue exceeds the threshold shown, we recommend scheduling a meeting with MarkITech to discuss tailored strategies that align with your engagement goals.”
  • Privacy Assurance: “Your data is processed in accordance with our privacy policy, and it’s only used to help analyze potential engagement improvements.”