Privacy Policy

Effective Date: 01/01/2024
Last Updated: 01/01/2026

  1. Introduction

Equilibrium Consulting, LLC (“Equilibrium,” “we,” “our,” or “us”) is committed to respecting your privacy and protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, protect, and disclose information obtained through our website, forms, downloads, communications, and related services. It also outlines your rights under applicable privacy and data-protection laws, including the General Data Protection Regulation (GDPR), where applicable.

By using our website or submitting information to us, you agree to the practices described in this Privacy Policy.

  1. Information We Collect

We may collect the following categories of information:

    • Personal Information You Voluntarily Provide

This may include:

      • Name
      • Company name
      • Email address
      • Phone number (including mobile number)
      • Job title
      • Business address
      • Any information submitted through forms, downloads, scheduling tools, or communications

You may browse our website without submitting personal information. Certain content (such as gated downloads, event registrations, or contact forms) requires voluntary submission.

    • Automatically Collected Information

When you visit our website, we may automatically collect:

      • IP address
      • Browser type and version
      • Operating system
      • Device type
      • Pages visited and time spent
      • Referring URLs
      • Clickstream and interaction data

This information does not directly identify you unless combined with information you voluntarily provide.

  1. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve website functionality, analyze traffic, and enhance user experience.

Cookies may collect:

    • Session and preference data
    • Usage patterns
    • Anonymous analytics information

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website functionality.

  1. Third-Party Tools and Services

We use trusted third-party platforms to support our business operations, including but not limited to:

    • HubSpot

We use HubSpot for:

      • Website forms
      • Content downloads
      • Email communications
      • CRM and internal analytics

Information submitted through HubSpot is used only for Equilibrium’s internal business purposes, such as responding to inquiries, delivering requested content, and improving marketing effectiveness.

    • Visual Visitor (or Similar Website Visitor Identification Tools)

We may use intent-based analytics tools that associate website activity with publicly available business information (such as company name or industry). These tools do not provide access to private or sensitive personal data.

    • Analytics and Performance Tools

We may use analytics platforms to understand website usage trends and performance. Data collected is used in aggregate form and is not sold or shared for third-party marketing purposes.

All third-party service providers acting on our behalf are contractually obligated to protect information and use it only for the services they provide to Equilibrium.

  1. How We Use Information

We use the collected information to:

    • Respond to inquiries and requests
    • Deliver content, resources, or services you request
    • Communicate regarding our services, events, or updates
    • Improve website performance and user experience
    • Conduct internal analytics and reporting
    • Support legitimate business operations

We do not sell, rent, or trade personal information to third parties.

  1. Legal Basis for Processing (GDPR)

For individuals located in the European Economic Area (EEA), we process personal data based on one or more of the following lawful bases:

    • Your consent
    • Performance of a contract or pre-contractual steps
    • Legitimate business interests (such as improving services or communications)
    • Compliance with legal obligations
  1. Text Messaging and Communications

From time to time, Equilibrium may communicate via text message (SMS), email, or phone for business-related purposes.

    • Message frequency may vary
    • Standard message and data rates may apply
    • You may opt out of SMS communications at any time by replying STOP
    • Opting out of SMS does not affect other forms of communication related to an existing business relationship

We do not use SMS communications for third-party advertising.

  1. Data Sharing and Disclosure

We do not share personal information except:

    • With service providers acting on our behalf
    • When required by law or legal process
    • To protect our rights, property, or security
    • In connection with a business transaction (e.g., merger or acquisition)

Any such sharing is limited and governed by confidentiality and data-protection obligations.

  1. International Data Transfers

Information may be processed or stored in the United States or other jurisdictions where our service providers operate. We take reasonable steps to ensure appropriate safeguards are in place for cross-border data transfers, consistent with applicable privacy laws.

  1. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction.

No method of transmission or storage is 100% secure, but we strive to use commercially acceptable means to protect information.

  1. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

  1. Your Rights

Depending on your location, you may have the right to:

    • Access your personal data
    • Request correction or deletion
    • Restrict or object to processing
    • Withdraw consent
    • Request data portability

To exercise these rights, contact us using the information below.

  1. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children.

  1. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our website constitutes acceptance of any updates.

  1. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Equilibrium Consulting, LLC
📧 [email protected]
📞 843-712-7129