Welcome to Optimize This!

Where Your MarTech Stack Gets Smarter (and a Lot More Fun)

Optimize This! It isn’t your average pile of dry tech tips. This is where we crank up your CRM, turbocharge your CPQ, and bring real automation magic to your marketing stack—with tricks, hacks, and no-BS techniques you can actually use.

Every other week, we tear into a new topic that helps you make your MarTech tools faster, smarter, and easier to manage. No endless theory. No lectures. Just sharp, punchy tips designed to help you outsmart the chaos and get back to what matters: winning.

Why settle for average when you can Optimize This!?
Scroll down to raid our growing arsenal of tips, tricks, and tactics—and start squeezing every last drop of value from your tech stack today.

Meet Your Host: Denise Busam, CISSP

MarTech Strategist | Cybersecurity Pro | Automation Whisperer

Denise Busam isn’t just another tech consultant; she’s the brains (and the muscle) behind Optimize This!, where marketing technology meets real-world results. As a Certified Information Systems Security Professional (CISSP), Denise brings a powerhouse blend of cybersecurity chops and MarTech mastery to every tip, trick, and technique she shares.

With over two decades of hands-on experience, Denise has refined CRMs, CPQs, and automation workflows for companies of all sizes. And she doesn’t just talk the talk—she’s been recognized multiple years running as the #2 worldwide expert in outside tech support and optimization by QuoteWerks, a top global CPQ platform.

Bi-weekly, Denise slices through complexity with her signature no-fluff style, helping you crush inefficiencies, outsmart chaos, and turn your MarTech stack into a well-oiled machine.

Ready to Optimize This? Follow Denise’s lead—you won’t just keep up. You’ll pull ahead.