We’re More Than a Marketing Agency
At Equilibrium Consulting, marketing has never been just about campaigns, clicks, or content calendars. It has always been about people.
Since 2008, we have had the privilege of supporting MSPs, technology providers, vendors, and channel organizations through growth, change, challenges, and opportunity. Over the years, one thing has remained constant, relationships matter most.
Our team is made up of people who genuinely care about the IT channel and the communities our clients serve. Behind every strategy session, website launch, campaign, webinar, social post, or event is a group of individuals who believe technology companies deserve marketing partners who listen, care, and show up consistently.
We are not a massive agency with layers of disconnect. We are a close-knit team of MarkITechs who work alongside our clients every day to help them grow in ways that feel authentic to their business.
More Than a Marketing Team
Equilibrium Consulting was built on the belief that balance matters.
Balance between:
- brand and demand.
- strategy and execution.
- growth and culture.
- work, family, and community.
That philosophy shapes how we support our clients and how we support one another internally.
When clients work with Equilibrium, they are not handed off into a system. They gain access to a team that collaborates closely, communicates openly, and takes pride in becoming an extension of their business.
A Team That Supports the Community
The MSP and IT community has always been built on relationships, collaboration, and shared knowledge. That is why our team invests time into industry events, peer groups, webinars, podcasts, guest articles, education initiatives, and community involvement throughout the channel.
We believe growth happens when people help one another succeed.
Whether supporting an MSP owner trying to scale, helping a vendor strengthen visibility, guiding a team through rebranding, or mentoring emerging professionals entering the channel, our goal remains the same — create meaningful impact through authentic partnership.
Technology companies grow with purpose, clarity, and authenticity
Peter Busam
Coaching, Strategy, Program Management
Denise Busam, CISSP
Automation and Workflow
Denise brings strategic insight, operational focus, and a deep understanding of how modern MarTech stacks can help organizations improve visibility, engagement, and measurable outcomes. Her ability to connect strategy with execution helps clients turn ideas into repeatable growth processes.
Whitney (Kirn) Wakeham
Creative/Client Marketing
Whitney helps keep projects moving while ensuring clients feel supported throughout every stage of the creative process and engagement. Her attention to detail and commitment to communication help create a smooth and dependable experience for clients and teammates alike.
Miriana Gregorio
Miriana contributes thoughtful coordination, support, and creativity across client activities and internal operations for social media. She plays an important role in helping the team maintain schedules while supporting the fast-moving needs of growing MSPs.
Mallory Albright
Mallory brings creativity, organization, and energy to the team while supporting content, campaigns, and client initiatives that strengthen visibility and engagement. Her collaborative approach helps ideas move from concept to execution effectively.
Nicole Arujo
Nicole helps ensure clients and projects stay aligned while supporting the team through organization, communication, and ongoing collaboration. Her dedication helps maintain the balance and consistency clients rely on.
Jennifer Blair
Jennifer manages the accounting and client financial experience through communication, coordination, and relationship management. Her focus on responsiveness and care reflects the culture Equilibrium strives to deliver every day.
A Team That Supports the Community
The MSP and IT community has always been built on relationships, collaboration, and shared knowledge. That is why our team invests time into industry events, peer groups, webinars, podcasts, guest articles, education initiatives, and community involvement throughout the channel.
We believe growth happens when people help one another succeed.
Whether supporting an MSP owner trying to scale, helping a vendor strengthen visibility, guiding a team through rebranding, or mentoring emerging professionals entering the channel, our goal remains the same, create meaningful impact through authentic partnership.