Sales and Marketing Thought Leadership
for the IT community
3 Simple Tips for Using Marketing Automation to Get Ahead of Your Competition
Is your business inundated with the latest technology? Has your team tried navigating which marketing programs and platforms are worth the investment? Cutting through the noise and selecting the best processes for your organization can be a lot of work. Your business should invest in marketing automation to thrive in [...]
3 Tips for Running a Social Media Contest
Social media is a significant part of our everyday lives. It is where you learn more about organizations or take a mental break from the day. While scrolling through your feed, you might see companies running giveaways or contests. Your small or medium-sized business (SMB) could benefit from using a [...]
Why Word-of-Mouth Marketing Matters
Connecting with your target audience can be difficult, and there are countless ways of doing it. Small or medium-sized businesses (SMB) can choose anything, from digital media marketing to out-of-home. However, one strategy that gets overlooked (especially in our technology-driven lives) is word-of-mouth (WOM) marketing. WOM marketing is brand promotion [...]
Why Video Marketing is Important for Small Businesses
Picture this: You have a quick decision to make. Your first choice is to read an article that will take about four minutes of your time. The second is to watch a one-minute video that includes everything the article mentions. Since you're probably busy running your business, you chose your [...]
3 Digital Marketing Trends for 2022
Digital marketing trends often inspire marketers to try new things and take chances, and they also help keep a brand fresh while potentially reaching new customers. Since trends change daily, it can be challenging to determine which to jump on. Here's the good news: 2022 looks like a big year [...]
Should You Be on All Social Media Platforms in 2022?
Social media is an entire universe dedicated to connecting individuals with common interests, thoughts, and hobbies. You're probably familiar with the big platforms, such as Facebook, Instagram, YouTube, and Twitter, but those are just the tip of the iceberg. Figuring out which platforms you should be on is challenging, as [...]
3 Quick Ways to Generate Inbound Leads
Finding the right target audience for your business is one of the most crucial components of a marketing campaign. You must understand how to push your potential customers through the sales funnel, from awareness to action. One of the best ways to do this is by lead generation. Your business [...]
How to Build Brand Awareness Through Email Campaigns
It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]
5 SEO Tips to Boost Traffic in 2022
Have you ever wondered why you're ranked third instead of first on Google? The answer is simple: You probably don't have effective search engine optimization (SEO) strategy in place. SEO refers to the process of increasing your website's organic traffic and ranking on search engines. Search engines use bots to [...]
3 Tips for Creating Top Evergreen Content
Keeping your website updated with fresh content can be a heavy lift. Part of your job as a content marketer includes regularly researching topics, developing new content ideas, and creating content, all of which take time. One way to direct a steady flow of traffic to your website without dedicating [...]
3 Steps to Building Your First Marketing Plan
If you're not an organized marketer, you may want to reconsider your marketing approach. According to a 2022 Trend Report from CoSchedule, organized marketers are 674 percent more likely to report success than their peers. They regularly plan their tasks, campaigns, and projects with well-thought-out processes. Part of being a [...]
Should You Hire a Fractional CMO?
Marketing is a crucial piece to business success, as it's the primary source of customer acquisition. Even though hiring a chief marketing officer (CMO) to lead strategy, acquisition, branding, and oversight of your company's marketing goals is ideal; it's not always feasible. If this sounds familiar, there's a potential solution [...]