Sales and Marketing Thought Leadership
for the IT community
3 Tips for Building an Engaged Email List
One of the most efficient ways to communicate with an audience is through email marketing. No matter the organization's size, directly messaging customers who've engaged with materials or signed up for more information helps push those same consumers down the sales funnel; however, ensuring the email list is up to [...]
Where Data Analytics Plays a Role in Marketing for SMBs
Standing out among competitors isn't always easy for small and medium-sized businesses (SMBs), even with clever marketing campaigns. One way to take your marketing efforts to the next level is by using the analytics available to you. As you're aware, your marketing tools generate data, and that data then gets [...]
3 B2B Marketing Automation Mistakes SMBs Are Making in 2022
After surviving the pandemic, small and medium-sized businesses (SMBs) around the country are strapped for resources. Teams are smaller, and there's less money, but there's hope as we look toward the future. Acquiring more customers is integral to any business, and marketing automation may be the best way to help. [...]
Marketing in the Metaverse: What Marketers Should Know
As all good marketers know, it’s crucial to reach customers on whatever new channel they might be on. Soon, that could mean reaching customers through virtual reality and the Metaverse. The Metaverse is a concept that’s very much still being evolved. Still, in general, it refers to a network of [...]
3 Common Marketing Errors SMBs Make
When it comes to running a small or medium business (SMB), marketing can be a make or break factor that sets the most successful companies apart from the rest. However, good marketing is easier said than done. Many SMBs can find themselves falling into the trap of some common mistakes [...]
4 Practical Ways to Use AI in Marketing in 2022
While many people are familiar with the general concept of artificial intelligence (AI), they may not be too sure how to use it in a practical sense, especially in business. For marketers, AI can increase productivity and generate additional leads for sales. But knowing when and how to use AI [...]
Grow Your LinkedIn Page Followers – Part 1
While you wait for your invites to be accepted, you should do a few things to improve page engagement. Watch the short video to guide you along!
How to Personalize Marketing Campaigns in 2022
Personalization is key when connecting and building relationships with your current or potential customers through marketing efforts. This is especially true in a day and age where customers are flooded with digital and in-person marketing efforts that may otherwise overload their senses. The impact of personalization is clear. According to [...]
Why Video Marketing is Vital in 2022
Video is still king (or queen) when it comes to online content. Video marketing, or the act of using videos to promote or make people aware of your product or services, has proven its ability to connect businesses of all sizes to their customers and potentially drive them to purchase [...]
5 Marketing Trends to Know in 2022
The last few years have thrown marketers for a loop, forcing them to adapt their strategies to new remote work, digital ecosystems. As they prepare for 2022, many are looking for new ways to help them reach customers in innovative ways and drive growth. The good news is [...]
How Data Mining Plays Into Your Marketing Strategy
If you’re gathering data on your customers, you’re sitting on a potential gold mine of opportunity. By leveraging data mining, SMB business owners can leverage the power of data to gain insights that can help them grow their businesses and maximize their opportunity in the market. Data mining involves taking [...]
MQLs vs. SQLs: Do They Still Matter?
One of the most logical places for an SMB to start when they want to grow their book of business and drive new revenue is to look closely at their leads and sales funnel. These are the potential new customers and the tail of new business that could come into [...]