Topics for the Sales
and Marketing Professional

One of the most logical places for an SMB to start when they want to grow their book of business and drive new revenue is to look closely at their leads and sales funnel. These are the potential new customers and the tail of new business that could come into [...]

Even amidst the rise of social media and other digital platforms, email remains an effective critical channel for marketing for SMBs and other types of business. In fact, according to McKinsey & Company, email marketing is 40x more effective than social media marketing, and the buying process happens three times [...]

Have you ever thought about how many emails you get in a single day? Dozens? Hundreds? The average office worker, for instance, receives about 121 emails a day, and 306.4 billion emails were sent globally in 2020. For email marketers, this presents a unique challenge to break through the noise. [...]

Over the past year and a half, we have seen more than ever the importance of leveraging technology to run a successful business. But in reality, whether companies are remote or not, digital transformation can play a key role in achieving success for SMBs and businesses of every size. What [...]

One of the essential parts of running a successful business is ensuring excellent service for your customers. As some SMB business owners look to enhance support for their customers, many are looking to new technologies like chatbots to help. Chatbots are software applications businesses can use to conduct automated online [...]

When you think of sales and marketing, you typically think about driving demand generation and new leads. But the reality is that the roles bring so much more to the overall business than just those functions. Sales and marketing teams are on the front lines of building the company brand [...]

While all marketing is about driving growth, investing in the specific function of growth marketing tactics can go a long way toward growing your subscriber base and your overall business. Traditional marketing includes using a relatively static strategy to reach customers. Growth marketing, by contrast, is dynamic and constantly changing. [...]

When it comes to a business owner, you often must be a jack of all trades to support all parts of the organization. However, a good leader must also know when it’s time to outsource tasks, lest they become an embodiment of the phrase “jack of all trades, master of [...]

It seems like every company is hosting webinars these days, doesn’t it? Instead of hosting live events, companies over the past year went virtual to overcome some of the travel restriction challenges associated with the COVID-19 pandemic. Now, with the world “getting back to normal,” many people are tired of [...]

Lead generation is one of the most important parts of sales and marketing. It’s a process where your sales and marketing teams work in unison to generate leads and convert them. Having the proper marketing and sales tools in place for your sales and marketing teams enables you to close [...]

People are busier today than ever before. There’s work, which frequently extends beyond regular business hours, responsibilities at home, taking the kids to and from extracurricular activities, and social gatherings whenever there’s free time. Americans are looking for shortcuts in their lives, especially when it comes to reading. For instance, [...]