News & Events
Follow the latest speaking engagements, podcast appearances, industry research, community involvement, and company news from Equilibrium Consulting.
March 2026
Equilibrium Consulting Team at GTIA CCF: Pete Busam Genius Café Coach
Equilibrium Consulting GTIA CCF: Community, Coaching, and Channel Leadership The Equilibrium Consulting GTIA CCF presence reflects more than simply attending another industry event. Instead, it demonstrates a commitment to supporting the IT channel community through leadership, education, and shared experience. [...]
February 2026
Equilibrium is a proud Zero Trust World 2026 sponsor
Equilibrium is attending Zero Trust World, and Pete Busam will be on-site. Why go? Because great marketing organizations don’t stand still. Pete will be there to stay current on emerging security issues, evolving Zero Trust practices, and how new security capabilities are [...]
Pete Busam Speaking at ChannelPro Live Columbus
Pete Busam is speaking at ChannelPro Live in Columbus, taking place March 17–18. Breakout Session: Sticky by Design: How to Leverage Security to Build Client Loyalty Security is no longer just a technical requirement; it’s a trust builder. In this [...]
January 2026
Guest Blog on GTIA – Why Vendor-Agnostic Associations Strengthen the Tech Community
We’re excited to share our latest guest post on the Global Technology Industry Association (GTIA) blog! In Why Vendor-Agnostic Associations Strengthen the Tech Community, Pete Busam breaks down how a neutral, community-first approach fosters real collaboration, trust, and shared [...]
The Stack – Stop Selling Tools, Start Selling Outcomes
Listen Now The Stack - Stop Selling Tools, Start Selling Outcomes: The 2026 MSP Marketing Playbook Dan Tomaszewski sits down with Pete Busam, Founder of Equilibrium Consulting, to explore the shifting landscape of MSP marketing and sales. [...]
December 2025
Equilibrium Consulting Named #1 U.S. QuoteWerks Partner
Equilibrium Consulting Earns #3 Worldwide and #1 U.S. QuoteWerks Partner Award The QuoteWerks Partner Award stands as a benchmark for performance, trust, and measurable outcomes across the global CPQ ecosystem. In 2025, Equilibrium Consulting (MarkITechs) earned recognition as the #3 [...]
MSP Initiative and Equilibrium Consulting
Listen Now Podcast Episode Description The IT services industry is in the middle of a structural shift. In this episode of the MSP Initiative Podcast, host George Bardissi is joined by Pete Busam, Founder and Principal of [...]
November 2025
Cyber Disaster Recovery Planning for Modern Risks
Guest: Pete Busam, Equilibrium Consulting Host: John Riley, Omnistruct Why Cyber Disaster Recovery Planning Matters More Than Ever Cyber disaster recovery planning has become essential as today’s threats grow more advanced every month. Technology evolves rapidly, yet [...]
The Right Way to Build HubSpot for MSPs
Monday, November 24, 2025 12:00 PM – 1:00 PM ET Guest: Pete Busam, Equilibrium Consulting Host: Steve Taylor, Alternative Payments Register Build a Smarter HubSpot Stack for MSPs Most MSPs live and die by their PSA. [...]
October 2025
Is Your Website Ready for AI? A Guide to Modern SEO
Adapting MSP Content for AEO and GEO: Winning the Zero-Click Moment Search is evolving—fast. What once revolved around keywords and backlinks is now driven by AI-powered search engines that prioritize authority and conversational value. To stay visible, [...]