News & Events
August 2025
Joey Pinz Disipline Conversation: From Missiles to Marketing – A Veteran’s Path to MSP Success
In this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard [...]
Equililbrium Consulting interviewed on eChannel News
Pete Busam of Equilibrium Consulting joined Julian Lee of eChannelNews for a quick sitdown at GTIA's Channelcon 2025. Equilibrium Consulting offers marketing services tailored for Managed Service Providers (MSPs). Its founder, Pete, introduced a trust mark marketing kit, created [...]
GTIA – Helping IT Organizations Demonstrate Commitment to Security Excellence
The Global Technology Industry Association (GTIA), the nonprofit membership community connecting and representing the worldwide IT channel, today announced the availability of new resources created by members for members. Unveiled during ChannelCon, the IT channel's premier annual conference, which took place [...]
ChannelPro Spotlights Content RX: Free MSP Marketing Service to Boost Engagement
ChannelPro Network has featured Content RX, a new no-cost service from Equilibrium Consulting, designed to help managed service providers (MSPs) sharpen their marketing and increase engagement. The article highlights how Content RX provides MSPs with free, expert feedback on marketing assets, including [...]
July 2025
GTIA ChannelCon 2025: Meet Equilibrium at the Heart of Innovation
From July 29 through July 31, GTIA ChannelCon 2025 returns to the spotlight—and this year, it’s all about people-powered progress. At Equilibrium Consulting, we believe in the power of human connection, supported by smart, integrated technology. That’s why we’re proud to [...]
The Stack: Don’t Just Sell IT – Sell Trust
Build Your Trust Stack to Win More Clients In today’s crowded MSP market, build your trust stack is more than a catchy phrase—it’s your secret weapon. On this episode of the podcast, Dan Tomaszewski sits down with [...]
June 2025
Connect With Buyer Personas Effectively
How to Connect With Buyer Personas Across Every Stage Every decision-maker thinks differently. Therefore, learning how to communicate with each buyer persona matters more than ever. Although trust drives every sale, brand recognition opens the door before your first [...]
May 2025
Equilibrium Consulting’s MarkITechs Wins Prestigious Netty Award for Best Integrated Campaign (Small Business) in Omnichannel Innovation
We are excited to announce that we’ve won the 2025 Netty Award for Best Integrated Campaign (Small Business) in Omnichannel Innovation and Digital Marketing. This award highlights our ongoing commitment to creativity, innovation, and excellence in digital marketing. It also [...]
Equilibrium Consulting Named Netty Awards Finalist for Omnichannel Digital Marketing
Omnichannel Digital Marketing Strategy Earned Equilibrium a Netty Awards Finalist Spot! Omnichannel digital marketing strategy earned Equilibrium Consulting a finalist spot at the 2025 Netty Awards for digital excellence. This prestigious recognition highlights innovation, creativity, and consistent execution across multiple [...]
April 2025
Pete Busam Joins Skofi Sessions: Why Your Marketing Sucks (And How to Fix It)
Why your marketing sucks isn’t just a bold statement—it’s the uncomfortable truth many IT providers and vendors need to hear and fix. Pete Busam, Founder of Equilibrium Consulting, on April 29th at 3:00 PM ET, as he sits down [...]