Marketing is about being in the right place at the right time, frequently. It’s part communicating to potential and existing clients. And part being “top-of-mind.” Referrals, digital or personal, always develop out of this “top-of-mind” experience. Email Marketing allows you to frequently communicate to an audience that is wide or very targeted. At Equilibrium, our consultants strive to make your information available frequently with marketing content that is applicable to industry trends. Our consultants will assist in developing campaigns that allow your company to connect with an audience while building your brand and your reputation in a process that maximizes efficiency for you and your staff. Together we determine frequency, audience and content. Email campaigns are rolled out then distributed across social media networks. Finally we work with you to track the results and adjust as necessary to formulate a successful equation of frequency, content and design. And it’s just that easy.