IoTSSA – Marketing During a Pandemic
Recently Pete Busam, Equilibriums CEO, Joined Brian Sherman of IoTSSA for a chat on Marketing
All effective marketing starts with a plan! Brian talks with IoTSSA’s newest community contributor Pete Busam founder and President of Equilibrium Consulting about marketing during the Pandemic and what, if anything, should we be doing differently.
About the Author: Equilibrium Consulting
Equilibrium Consulting is an award winning next-generation marketing agency specializing in the IT channel. We help MSPs, cybersecurity firms, and technology vendors accelerate growth through strategic marketing, sales enablement, and automation. With decades of industry experience, we combine creative insight with operational expertise to deliver measurable outcomes—building trust, visibility, and lasting market impact.
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