PR for Brand Visibility: Get Your Brand Seen, Heard, and Remembered
A practical, no-fluff session on using Public Relations to build trust, authority, and awareness in a crowded market
Webinar Overview
Every brand is fighting for attention. PR for brand visibility can be the difference between getting noticed and being overlooked. But successful PR isn’t about blasting press releases. It’s about telling the right story to the right audience at the right time.
Join CJ Arlotta and Pete Busam for a focused, actionable session that shows you how to use PR to elevate your brand credibility and influence your market.
No jargon. No vanity. Just a strategy you can use immediately.
What You’ll Learn
This session breaks PR into clear, practical steps:
- Who your PR efforts should focus on (and who to stop chasing).
- What narratives, proof points, and insights get picked up and shared.
- Why PR strengthens trust and authority alongside your marketing.
- When to bring in a PR/content professional — and how to brief them effectively.
- How to run a Hype Campaign that drives attention before a launch, event, or announcement.
Why PR for Brand Visibility Matters
PR amplifies your brand beyond your owned channels. It works with your marketing to:
- Improve SEO through high-authority backlinks
- Increase AEO (Answer Engine Optimization) placement in AI-driven search
- Strengthen perceived credibility before sales conversations even start
When done right, PR makes every campaign perform better.
Plus — Tools You Can Use
Attendees can download:
- PR Template
Live Q&A
Stay for a 15-minute “Ask the Live Question” segment where you can bring real challenges and get direct, unfiltered answers.
Ready to elevate your brand’s visibility and credibility?
Hit the Register button to the left and reserve your spot now
Have guestions (see what we did there?) – contact us
About the Author: Equilibrium Consulting
