Pete Busam to Speak at ChannelPro LIVE Parsippany: Three Sessions MSPs Won’t Want to Miss

If you’re attending ChannelPro LIVE Parsippany on August 11–12, 2026, I’d love to connect.

Over the past 35+ years, I’ve had the opportunity to build, operate, sell, and market technology companies. One thing has become very clear: the MSPs growing the fastest today aren’t simply selling more technology. They’re creating stronger client relationships, embracing AI with purpose, and running more profitable businesses.

That’s exactly what we’ll be discussing at this year’s event.

Join Me for These Sessions

Breakout Session: Sticky by Design: How to Leverage Security to Build Client Loyalty
Tuesday, August 11 – 3:20 PM

Cybersecurity should be more than a compliance checkbox. We’ll discuss how security-first conversations build trust, increase retention, and position your MSP as a long-term strategic advisor instead of another IT vendor.

Channel’s Got Talent: MSP Pitch Edition
Wednesday, August 12 – 2:30 PM

Every MSP has a pitch. Very few communicate value in a way that immediately resonates with prospects. This interactive session focuses on sharpening messaging, improving differentiation, and delivering a memorable story that wins business.

How to Automate Your MSP and Scale with AI
Wednesday, August 12 – 3:00 PM

AI isn’t replacing successful MSPs. It’s helping them eliminate repetitive work, improve client experiences, accelerate marketing, and allow their teams to focus on higher-value outcomes. We’ll share practical examples you can begin implementing immediately without chasing the latest hype.

Why Attend ChannelPro LIVE?

ChannelPro LIVE remains one of the industry’s best events for managed service providers seeking to improve profitability, strengthen cybersecurity services, leverage AI effectively, and build valuable peer relationships. The two-day event also features the new DEFEND Cybersecurity Workshop, vendor networking, and practical sessions focused on growing recurring revenue.

Whether we’ve worked together before or this is our first opportunity to meet, I’d enjoy talking about:

• MSP marketing that actually generates opportunities
• SEO, AEO, and AI visibility strategies
• Building authority before prospects ever schedule a meeting
• Marketing automation and AI workflows
• HubSpot, QuoteWerks, and CRM integration
• Growing recurring revenue through better positioning

If you’re heading to Parsippany, New Jersey, stop by, introduce yourself, and let’s exchange ideas. Some of the best conversations at ChannelPro happen outside the presentation room.

I look forward to seeing everyone on August 11–12.