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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Metrics to Measure Website Performance
Use These Basic Metrics to Measure Website Performance If you're unsure of how well your website is performing, you're probably not tracking basic web metrics (e.g., page views, bounce rate, average time on page), which you can easily do with a web analytics tool. While there are numerous web analytics [...]
Setting the Proper Expectations for Marketing
A key lesson we all learn in life is how to set expectations. Unfortunately, it’s a lesson most of us only receive when our expectations are so out of whack that we suffer a crushing disappointment that comes at a cost. Several marketers sell an outsourced program, but their #1 [...]
Employee advocacy in social media
The advent of employee advocacy has further blurred the lines between personal opinion and professional responsibility. While organizations want their employees to share – they only want their employees to share what they want them to share. Employees, on the other hand, still regard their social media accounts as their own and [...]
How to Ensure Your Website is GDPR Compliant
One of the most significant changes to the internet and online privacy was made earlier this year - the General Data Protection Regulation. This EU data protection directive affects every business with an online presence - even those who operate mostly in the US. It’s essential that you take steps [...]
Using Video in your Website and Social Media
Video is one of the most underutilized types of content you can use on social media. But it is highly effective. It’s been found that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rate with [...]
The Handoff from Sales to Operations
In a relay race, the baton handoff is crucial for a win. The same is true in business. The handoff from your sales representative to your operations team is key for your success. If the transition does not go as planned, you can quickly lose clients, wasting time and putting [...]
5 Best Practices in Developing a Sales Compensation Plan
Creating or redesigning a compensation plan for a sales team is one of the most challenging parts of owning a business. It requires all hands on tech, with contributions from HR, finance, a sales manager, and someone from the field to ensure it’s a plan that works for the entire [...]
Are You a Boss or a Friend? How To Manage Your Work Relationships
One of the most unexpected challenges that small business owners must face is managing their employees, especially when they hire friends or family members. Without the traditional HR structure, or if you embrace the “everyone does everything” mindset, lines can quickly become blurred between boss and friend. Your first instinct [...]
6.5 Rules to Qualify Your Sales Prospects
Rules are at the foundation of qualification. The ability to understand and deal with the prospect should be short and powerful. Here are the 6.5 rules Gather your top questions that make your company different than the next TSP (technology service provider). They will help you gain important information. Don’t [...]
Ken Shetler – Director, Strategic Relationships at HTG Peer Groups
I met Pete in my role serving the HTG Vendor-Membership. He has a deep understanding of MSPs and the challenges they have selling their solutions. Equilibrium Consulting has many clients within the HTG community and the reported results have been great!
Create Your Own shortened URL for collateral
A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these easy steps, you can customize short links for your site and share branded URLs across the web using Bitly. First, [...]
Where is your team in the Sales Maturity Model?
Sales management always asks us where they are compared to the competition. “How do I compare against my peers outside of my company?” asked one sales manager last week. “Tell me what I need to do to get better. How can I sustain results so we can gain predictablity in [...]