Meet the Team

Founded in 2008, Equilibrium Consulting is an award-winning MSP marketing consulting firm trusted by more than 300 clients worldwide. For nearly two decades, we have supported MSPs, IT vendors, and technology firms with proven strategies that balance growth, culture, and community.

Our leadership believes lasting success comes from continuous learning and adapting to evolving business conditions. We engage with peers, advisers, suppliers, and clients to ensure our recommendations remain relevant, practical, and results-driven. This commitment allows us to provide MSPs with solutions that adapt to the fast-changing technology marketplace.

Our Approach to Leadership

Leadership is not about rigid playbooks or personal style. True leadership creates conditions where teams perform at their best. At Equilibrium Consulting, we focus on building environments that encourage independence, collaboration, and measurable outcomes. Our MSP marketing consulting firm combines proven methodologies with digital tools to strengthen brands, accelerate sales, and support long-term growth.

Why MSPs Choose Us

Our team of MarkITechs delivers strategies shaped by real industry experience and a proven track record of award-winning results. We help clients uncover opportunities, optimize marketing investments, and align sales and marketing with business objectives. Balance is at the center of everything we do.

Our motto, “Find Balance in Everything We Do,” reflects how we align work, life, and community. This philosophy influences both our internal culture and the way we serve MSPs and IT providers.

Nearly Two Decades of Impact

With nearly twenty years of experience, industry recognition, and a growing list of client success stories, Equilibrium Consulting continues to lead as a trusted partner. By combining expertise, innovation, and accountability, we help MSPs and technology companies achieve results they can measure and growth they can trust.

MSP Marketing Consultant - Pete Busam
Peter Busam
Founder, President & CEO
Coaching, Strategy, Program Management
MSP Marketing Consultant - Denise Busam
Denise Busam, CISSP
Vice President
Automation and Workflow
Whitney (Kirn) Wakeham
Creative Director
Creative/Client Marketing

LET’S CONNECT

Start building with an award-winning MSP marketing consulting firm. Founded in 2008, Equilibrium Consulting is ready to guide your growth.