Telemarketing Comes of Age: How to Create and Deploy a 5X More Effective Multi-Touch Strategy

Peter Busam, Equilibrium Consulting, Chad Burmeister, VP Sales & Marketing, ConnectAndSell, and James Townsend, Sr. Director Customer Success, ConnectAndSell will reveal what’s changed in the past few years where Sellers have become trusted advisors by moving from pure cold calling and telemarketing to a “multi-touch” approach to generating interest in products and services. It’s no longer about a one and done phone call and meeting created (although it’s nice when it happens), it’s more about creating trust (and value) with a prospective client through a prescribed set of steps that a Sales Professional can easily follow and adhere to.

Who is this webinar for?

CEOs, VP’s of Sales, VP’s & Directors of Inside Sales, CMOs, Lead Gen Management, and anyone who is tasked with creating, nurturing, converting, or following up on leads to drive revenue!

Thursday, September 4th at 10am PST/1pm EST

Peter Busam

Equilibrium Consulting

Chad Burmeister

VP Sales & Marketing, ConnectAndSell

James Townsend

Sr Director of Customer Success, ConnectAndSell

Pete Busam is founder and owner of Equilibrium Consulting, LLC. From creating a $6 million commercial IT services business from scratch in two years to directing a major reorganization creating a substantial presence in the Delaware Valley. Pete has been published in Entrepreneur magazine, the Professional Insurance magazine, CRN/VarBusiness, the Philadelphia Business Journal, the American Express Women’s Leadership Exchange, Wall Street Journal and many other IT industry leading periodicals. Pete has been recognized by CRN Magazine, and most recently the MSPMentor 250 Executives list. He was a member of the HP\Microsoft Council and many other industry advisory councils.

Chad Burmeister is Vice President Sales & Marketing at ConnectAndSell. Chad was voted Top 25 Most Influential Inside Sales Professional by the American Association of Inside Sales Professionals 5 years in a row – 2010, 2011, 2012, 2013, and 2014. Business professionals describe Chad as “high energy”, “high integrity” and Chad has “an extremely high ability to execute”. Chad has an MBA in Computer Information Sciences from Loyola Marymount University in Los Angeles. Chad has built high velocity sales teams at companies including Cisco-WebEx, Riverbed Technology, and ON24, as well as an outsourcing Telesales business called Tele-SalesForce.com.

James Townsend is passionate about helping sales organizations achieve outstanding results using ConnectAndSell. A former ConnectAndSell customer himself, he brings a wealth of knowledge and a unique perspective to the organization. His recipe for customer success is rather simple – just like conversations, relationships matter. Once you get the relationship right, everything else is mechanics. He thrives on maximizing the value ConnectAndSell can deliver to our clients by leveraging his insight and experience to embed ConnectAndSell seamlessly into organizational workflows. He also contributes to ConnectAndSell product development through his extensive, SaaS focused, technology leadership experience.