If you’re not producing videos yet, you may want to reconsider your marketing strategy. You’re missing out on a significant opportunity to reach your audience. While producing videos may seem intimidating, start small, develop a video or two and take it from there.
Undoubtedly, video is becoming an essential part of a marketer’s toolbox. Ninety-two percent of marketers say that video is an integral part of their marketing strategy — and for a good reason. The average person will spend 100 minutes every day, watching online videos next year. Ready to start producing videos?
Before you begin, there are a few things you should take into consideration.
Put a plan in place and follow it
Creating videos is hard work, especially if you’ve never done it before. They take time to prepare for, shoot, edit, and publish. They’re not just thrown together (and if they are, they’re usually not good). Even though many marketers want to incorporate videos into their marketing plans, they don’t put in the time, effort, and resources to follow through with their aspirations.
Here’s the thing: Videos shouldn’t be created sporadically. Put a plan in place for your videos and follow it. Think about how often you plan on publishing your videos. What are the topics you’d like to cover in your videos? Who’s going to participate? Write an outline or a script ahead of time to ensure you hit all your main points.
Your plan should detail each video from start to finish. Even when you’re editing a video, which is stressful for many, unless you’re a professional, there should be a process for your team to follow.
Always tell a story with your video
Don’t forget: When you’re publishing a video, you’re doing so for a reason. You’re not just doing it to do it. It would help if you always were looking to tell a story when creating a video for your audience. That story should also fit into your brand’s overall messaging strategy too.
So, what’s your brand’s story? What should your audience know about it? How can you deliver that messaging with style? What can you do to make your story more entertaining and memorable? Sit down with your team to determine how you can use video to reinforce your brand’s messaging in the most creative way possible.
How can you effectively engage your audience through video? Always remember that you’re using video to communicate with your audience at the end of the day. While staying on message is critical, also think outside of the box to keep things entertaining.
What’s your call to action?
What are marketers all about? You guessed right! The call to action (CTA). Getting your audience to react to your content is vital. Every video you create should also have embedded CTAs to move prospects along the buyer’s journey.
Your video should tell a story, but at some point in the video, typically at the end, there should be a CTA. What’s the action you want your audience to take after viewing your video? Do you want them to purchase your product or service? Subscribe to your newsletter or YouTube channel? Contact you?
Developing engaging videos isn’t easy, but once you get the hang of it, you’ll be well on your way to producing the right content for your audience.