When it comes to email marketing, you don’t want to send content into a void. Instead, having a thorough and growing subscriber base ensures that you make the most of your marketing investments.
For SMBs, email marketing is a great, cost-effective way to keep in touch with current and potential clients, including sending them updates about your offerings, new promotions, and even customize communications. Email marketing is still the primary customer acquisition channel for 81 percent of SMBs, and 80 percent rely on it for customer retention.
Growing a subscriber base won’t happen overnight. Still, there are certain things you can do to ensure it is on the path towards success.
There are a few things to try.
Create a compelling offer
Digital users today are savvy and are less inclined to give up their email addresses to just any site for fear of spam. When you ask customers to sign up for your email marketing list, what are you offering them? The offer will vary greatly from business to business. However, things like a report download or a discount on services can entice users to click and sign up.
Make it easy
Also, take a moment to consider your sign-up process. Is it easy and intuitive for potential customers to add themselves to your list? A user who has to click through multiple links or enter a lot of information is less likely to make it through the process. In this case, simpler is always better.
Word of mouth
For SMBs, word-of-mouth advertising is often one of the best ways to grow their business. The same rings true in the digital world. Consider asking loyal users who like your content or services to share it with others, perhaps by asking them to forward it to a friend or offer a referral bonus for those who do.
Content is king
While getting a user on a list is the sprint, growing email marketing subscribers is also a marathon to keep those users engaged. That is where strong, consistent content comes in. Creating compelling, clear content that is relevant to your audience will ensure that the growing subscriber base stays for the long term.
These are just a few of the steps you can take to grow your email marketing subscriber base. While it may seem like a daunting task, the investment is proven to be worth it. Some studies estimate that for every $1 spent on email marketing, businesses see a $42 average return on investment. That’s an excellent outcome for any small or medium business.