Adapting MSP Content for AEO and GEO: Winning the Zero-Click Moment
Search is evolving—fast. What once revolved around keywords and backlinks is now driven by AI-powered search engines that prioritize authority and conversational value. To stay visible, MSPs must begin adapting content for AEO and GEO, ensuring they appear as the trusted, citable source when AI delivers its answers.
Join Dan Tomaszewski of Everything MSP and Pete Busam of Equilibrium Consulting as they explore how to thrive in this new era of discovery. The focus has shifted from clicks to credibility, from SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). These emerging models reward clarity, context, and authoritative tone over keyword density and backlinks alone.
The secret to winning the zero-click moment lies in changing the narrative—stop talking about features and start talking about persona-based outcomes. MSPs that map content to customer intent, industry expertise, and geographic relevance will be surfaced first by AI engines like ChatGPT and Google’s SGE.
To build a citable digital footprint, think beyond traditional SEO: create content that others reference, structure data for machine readability, and maintain a consistent tone of expertise. The payoff? Your MSP becomes the source others rely on, not just another link in the search results.
Ready to lead in the age of AEO and GEO? Join the conversation and discover how to position your MSP as the go-to authority in the AI-driven search landscape.
