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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
MQLs vs. SQLs: Do They Still Matter?
One of the most logical places for an SMB to start when they want to grow their book of business and drive new revenue is to look closely at their leads and sales funnel. These are the potential new customers and the tail of new business that could come into [...]
Getting Started with Automated Email Marketing
Even amidst the rise of social media and other digital platforms, email remains an effective critical channel for marketing for SMBs and other types of business. In fact, according to McKinsey & Company, email marketing is 40x more effective than social media marketing, and the buying process happens three times [...]
3 Reasons Why You Should Consider Using a Chatbot on Your Website
One of the essential parts of running a successful business is ensuring excellent service for your customers. As some SMB business owners look to enhance support for their customers, many are looking to new technologies like chatbots to help. Chatbots are software applications businesses can use to conduct automated online [...]
Why Sales and Marketing Are About More Than Just Demand Generation
When you think of sales and marketing, you typically think about driving demand generation and new leads. But the reality is that the roles bring so much more to the overall business than just those functions. Sales and marketing teams are on the front lines of building the company brand [...]
What is Growth Marketing and How Can it Grow Your Business
While all marketing is about driving growth, investing in the specific function of growth marketing tactics can go a long way toward growing your subscriber base and your overall business. Traditional marketing includes using a relatively static strategy to reach customers. Growth marketing, by contrast, is dynamic and constantly changing. [...]
Jack of All Trades? Not When It Comes to Marketing
When it comes to a business owner, you often must be a jack of all trades to support all parts of the organization. However, a good leader must also know when it’s time to outsource tasks, lest they become an embodiment of the phrase “jack of all trades, master of [...]
How You Should Use Videos to Increase Engagement With Your Blog Posts
When it comes to content, video is king. In fact, video has emerged over the past few years as one of the best ways to increase engagement across digital and social media. Adding a video to a blog can help provide more ways for your audience to absorb your information [...]
Trade Events of the Future: What Will They Look Like?
From trade shows to local gatherings, the COVID-19 pandemic has directly impacted the events industry. Many organizers have been forced to cancel their events or find new creative ways to bring people together in virtual ways. According to one survey, 87 percent of event organizers said they had to cancel [...]
The Importance of Relationship Building for SMBs
When it comes to building a business, having the right product or service is only part of the equation. The less tangible, but arguably more important, piece is fostering and growing strong relationships. There are two places that this comes into play. First, building solid relationships with your customers makes [...]
Email Marketing: How to Grow Your Subscriber Base
When it comes to email marketing, you don’t want to send content into a void. Instead, having a thorough and growing subscriber base ensures that you make the most of your marketing investments. For SMBs, email marketing is a great, cost-effective way to keep in touch with current and potential [...]
Why You Should Care About Social Selling
Social selling is becoming one of the top ways for salespeople that sell in the new normal to attract the right prospects and sell more. While not every sales team has social selling in its sales playbook today, that may change tomorrow, especially with the proper guidance. If you're not [...]
Omnichannel Marketing 101: Developing Your Plan
In today’s digital world, where the average U.S. household has more than 11 devices, every business needs to embrace an omnichannel marketing plan. In this type of plan, an organization, such as a managed services provider (MSP), works to ensure that their buyers receive a consistent experience across all channels [...]