Stay ahead of the curve with our expert blog.
We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
4 Practical Ways to Use AI in Marketing in 2022
While many people are familiar with the general concept of artificial intelligence (AI), they may not be too sure how to use it in a practical sense, especially in business. For marketers, AI can increase productivity and generate additional leads for sales. But knowing when and how to use AI [...]
Grow Your LinkedIn Page Followers – Part 1
While you wait for your invites to be accepted, you should do a few things to improve page engagement. Watch the short video to guide you along!
How to Personalize Marketing Campaigns in 2022
Personalization is key when connecting and building relationships with your current or potential customers through marketing efforts. This is especially true in a day and age where customers are flooded with digital and in-person marketing efforts that may otherwise overload their senses. The impact of personalization is clear. According to [...]
Why Video Marketing is Vital in 2022
Video is still king (or queen) when it comes to online content. Video marketing, or the act of using videos to promote or make people aware of your product or services, has proven its ability to connect businesses of all sizes to their customers and potentially drive them to purchase [...]
5 Marketing Trends to Know in 2022
The last few years have thrown marketers for a loop, forcing them to adapt their strategies to new remote work, digital ecosystems. As they prepare for 2022, many are looking for new ways to help them reach customers in innovative ways and drive growth. The good news is [...]
How Data Mining Plays Into Your Marketing Strategy
If you’re gathering data on your customers, you’re sitting on a potential gold mine of opportunity. By leveraging data mining, SMB business owners can leverage the power of data to gain insights that can help them grow their businesses and maximize their opportunity in the market. Data mining involves taking [...]
MQLs vs. SQLs: Do They Still Matter?
One of the most logical places for an SMB to start when they want to grow their book of business and drive new revenue is to look closely at their leads and sales funnel. These are the potential new customers and the tail of new business that could come into [...]
Getting Started with Automated Email Marketing
Even amidst the rise of social media and other digital platforms, email remains an effective critical channel for marketing for SMBs and other types of business. In fact, according to McKinsey & Company, email marketing is 40x more effective than social media marketing, and the buying process happens three times [...]
5 Things to Do to Enhance Email in Today’s Digitally-Saturated World
Have you ever thought about how many emails you get in a single day? Dozens? Hundreds? The average office worker, for instance, receives about 121 emails a day, and 306.4 billion emails were sent globally in 2020. For email marketers, this presents a unique challenge to break through the noise. [...]
Why Digital Transformation is Necessary for SMBs
Digital transformation does not look the same for every business. Goals, industries, and customer expectations all influence the approach. At its core, digital transformation focuses on: Improving business processes Enhancing customer experiences Enabling smarter decision-making Supporting innovation at scale Rather than adopting technology for its own sake, successful businesses align [...]
3 Reasons Why You Should Consider Using a Chatbot on Your Website
One of the essential parts of running a successful business is ensuring excellent service for your customers. As some SMB business owners look to enhance support for their customers, many are looking to new technologies like chatbots to help. Chatbots are software applications businesses can use to conduct automated online [...]
Why Sales and Marketing Are About More Than Just Demand Generation
When you think of sales and marketing, you typically think about driving demand generation and new leads. But the reality is that the roles bring so much more to the overall business than just those functions. Sales and marketing teams are on the front lines of building the company brand [...]