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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Why Word-of-Mouth Marketing Matters
Connecting with your target audience can be difficult, and there are countless ways of doing it. Small or medium-sized businesses (SMB) can choose anything, from digital media marketing to out-of-home. However, one strategy that gets overlooked (especially in our technology-driven lives) is word-of-mouth (WOM) marketing. WOM marketing is brand promotion [...]
Why Video Marketing is Important for Small Businesses
Picture this: You have a quick decision to make. Your first choice is to read an article that will take about four minutes of your time. The second is to watch a one-minute video that includes everything the article mentions. Since you're probably busy running your business, you chose your [...]
3 Digital Marketing Trends for 2022
Digital marketing trends often inspire marketers to try new things and take chances, and they also help keep a brand fresh while potentially reaching new customers. Since trends change daily, it can be challenging to determine which to jump on. Here's the good news: 2022 looks like a big year [...]
How to Build Brand Awareness Through Email Campaigns
It can be challenging to increase brand awareness, as customers are bombarded with marketing campaigns constantly. One effective way for marketers to overcome this challenge is by directly contacting their customers through email campaigns. Email marketing is a great approach to reach customers daily and has an impressive return on [...]
5 SEO Tips to Boost Traffic in 2022
Have you ever wondered why you're ranked third instead of first on Google? The answer is simple: You probably don't have effective search engine optimization (SEO) strategy in place. SEO refers to the process of increasing your website's organic traffic and ranking on search engines. Search engines use bots to [...]
Marketing in the Metaverse: What Marketers Should Know
As all good marketers know, it’s crucial to reach customers on whatever new channel they might be on. Soon, that could mean reaching customers through virtual reality and the Metaverse. The Metaverse is a concept that’s very much still being evolved. Still, in general, it refers to a network of [...]
3 Common Marketing Errors SMBs Make
When it comes to running a small or medium business (SMB), marketing can be a make or break factor that sets the most successful companies apart from the rest. However, good marketing is easier said than done. Many SMBs can find themselves falling into the trap of some common mistakes [...]
4 Practical Ways to Use AI in Marketing in 2022
While many people are familiar with the general concept of artificial intelligence (AI), they may not be too sure how to use it in a practical sense, especially in business. For marketers, AI can increase productivity and generate additional leads for sales. But knowing when and how to use AI [...]
How to Personalize Marketing Campaigns in 2022
Personalization is key when connecting and building relationships with your current or potential customers through marketing efforts. This is especially true in a day and age where customers are flooded with digital and in-person marketing efforts that may otherwise overload their senses. The impact of personalization is clear. According to [...]
Why Video Marketing is Vital in 2022
Video is still king (or queen) when it comes to online content. Video marketing, or the act of using videos to promote or make people aware of your product or services, has proven its ability to connect businesses of all sizes to their customers and potentially drive them to purchase [...]
5 Marketing Trends to Know in 2022
The last few years have thrown marketers for a loop, forcing them to adapt their strategies to new remote work, digital ecosystems. As they prepare for 2022, many are looking for new ways to help them reach customers in innovative ways and drive growth. The good news is [...]
How Data Mining Plays Into Your Marketing Strategy
If you’re gathering data on your customers, you’re sitting on a potential gold mine of opportunity. By leveraging data mining, SMB business owners can leverage the power of data to gain insights that can help them grow their businesses and maximize their opportunity in the market. Data mining involves taking [...]