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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Ready to Start a Podcast in 2023? Here’s What You Need to Know
Are you interested in expanding your reach or building credibility as a leader in your industry? What about showing off the personality and fun side of your organization? If you answered "yes" to both questions, launching a podcast may be an option for you in 2023. Now, if you're looking [...]
Developing Your Marketing Plan for 2023? Don’t Forget the Basics!
As we approach the end of the year, organizations are beginning to wrap up 2022. Many small and medium-sized businesses (SMBs) are having their end-of-the-year meetings with clients, closing out billing, and thanking their employees for their hard work (hopefully). This is also the time of the year when many [...]
Why You Should Have a Content Marketing Strategy for 2023
Content marketing is nothing new, but it is more critical today than ever. As TikTok continues to grow in popularity and influence other social media platforms, brands will continue to fight for the attention of their customers. While TikTok and similar algorithms can lead to massive spikes in attention in [...]
4 Social Media Marketing Predictions for 2023
Social media, like the internet as a whole, has evolved and continues to evolve rapidly and volatilely. While the social media sector’s trajectory can be unpredictable at times, several current trends are almost certain to affect how businesses use social media marketing in 2023. The impact of TikTok TikTok has [...]
3 Email Marketing Mistakes and How to Avoid Them
Email marketing is a core piece of any strong marketing strategy, and it is a vital tool because it gives businesses a direct line to prospective customers. Like any large organization, small and medium-sized businesses (SMBs) can reap the incredible benefits of having an audience that has opted into receiving [...]
3 Steps to Developing an Effective Marketing Strategy in 2023
Owning a small and medium-sized business (SMB) is a big responsibility. The company is usually something very personal and something that matters greatly to the owner. The owner is responsible for all aspects of the business — from product acquisition to marketing. When that much responsibility falls on one person [...]
3 Steps to Building Marketing Budget for 2023
Owning a small or medium-sized business (SMB) comes with plenty of responsibility. Not only are you the owner, but you are also in charge of hiring people, accounts payable, and even acquiring new customers. Of course, one of the best ways to help increase the number of customers for your [...]
3 Simple Tips for Using Marketing Automation to Get Ahead of Your Competition
Is your business inundated with the latest technology? Has your team tried navigating which marketing programs and platforms are worth the investment? Cutting through the noise and selecting the best processes for your organization can be a lot of work. Your business should invest in marketing automation to thrive in [...]
3 Tips for Running a Social Media Contest
Social media is a significant part of our everyday lives. It is where you learn more about organizations or take a mental break from the day. While scrolling through your feed, you might see companies running giveaways or contests. Your small or medium-sized business (SMB) could benefit from using a [...]
Why Word-of-Mouth Marketing Matters
Connecting with your target audience can be difficult, and there are countless ways of doing it. Small or medium-sized businesses (SMB) can choose anything, from digital media marketing to out-of-home. However, one strategy that gets overlooked (especially in our technology-driven lives) is word-of-mouth (WOM) marketing. WOM marketing is brand promotion [...]
Why Video Marketing is Important for Small Businesses
Picture this: You have a quick decision to make. Your first choice is to read an article that will take about four minutes of your time. The second is to watch a one-minute video that includes everything the article mentions. Since you're probably busy running your business, you chose your [...]
3 Digital Marketing Trends for 2022
Digital marketing trends often inspire marketers to try new things and take chances, and they also help keep a brand fresh while potentially reaching new customers. Since trends change daily, it can be challenging to determine which to jump on. Here's the good news: 2022 looks like a big year [...]