Whether it’s Facebook, Twitter, LinkedIn, YouTube, or TikTok, social media has become an integral part of many of our daily lives. Nearly 50 percent of the world’s population uses social media, with an average of two hours and 22 minutes spent per person. Those statistics are rising every year and are even higher amongst Millennials, Gen X, and Gen Z.
For a business, that means social media marketing (SMM) has become a necessary investment to reach a broad number of target customers. Not only is it the place to find new customers through advertising, but it’s also increasingly where users are turning to find new companies to try or recommend businesses to others.
There are many tools available to help businesses make the most of their social media marketing investments. These tools can help schedule content across channels, suggest ways to optimize posting or advertising, follow current events, and track success over time.
Hootsuite is a robust platform to help customers manage social media marketing across Twitter, Facebook, LinkedIn, Instagram, and YouTube. Customers can monitor their social media feeds, track trends in real-time, and manage cybersecurity. It also offers reporting on advertising performance along with the ability to collaborate across teams for a coordinated social strategy.
OptinMonster helps businesses make the most of their web traffic to drive sales, new leads, and subscriber growth. Without any code, customers can use the platform to create personalized offers for visitors to their website, based on a segmentation engine that targets the offers at specific customer groups and allows you to adapt it in real-time.
What stands out the most on social media? Beautiful graphics. Canva provides a platform for users to create custom graphics for social media, posters, documents, and other graphic design content. The software is designed to be easy to use, with drag and drop capabilities, tons of stock graphics, and free icons and fonts.
Sprout Social is another option for those looking for a social media management platform, with capabilities to manage user accounts across Twitter, LinkedIn, Facebook, Instagram, Pinterest, and YouTube. On top of planning and scheduling posting for those accounts, Sprout Social helps teams monitor engagement, provides rich social data and analytics, and gives insight into trends to help optimize your social media marketing strategy.
If you’re looking to engage in the latest trends and conversation topics, Feedly can help. The news aggregator application lets you select topics and trends that are important to you, then sends you a customized and continuously updated feeds of relevant articles from trusted publications.
These are just a few of the tools available to help make the most of your SMM investment. As in the case with any new tool, each company should consider their own unique needs and strategies then adopt the appropriate technologies to achieve their goals.