Marketing automation is known for saving marketers time, money, and resources. With the right marketing automation solution in place, your marketing efforts are bound to succeed. But if you’re unsure how to select the marketing automation software for your organization, you’re not alone. Before going with a marketing automation platform, take some time to evaluate your organization’s marketing efforts, goals, and objectives.
Marketing automation is growing in popularity among businesses. The 2019 State of Marketing Automation Report revealed that more than half of companies (55 percent) are using marketing automation technology, either exclusively or in addition to an email marketing service. If you haven’t chosen a marketing automation solution for your markets yet, there’s still time.
When evaluating marketing automation options for your business, there are a few things to consider.
What’s your marketing strategy?
Above all else, before purchasing marketing automation software, assess your marketing strategy, and evaluate your needs. Have you set any marketing goals? For example, are you looking to produce more sales? Is improving customer engagement a priority for you? If you’ve defined marketing objectives, how do you plan on achieving and measuring them? Understanding your marketing strategy is key to choosing the right marketing automation software for your organization.
Choosing the right marketing automation platform for your organization
Believe it or not, marketing automation is more than just email. Essentially, it assists organizations with automating repetitive tasks marketers waste an exorbitant amount of time on every day, including publishing social media posts and blog posts and nurturing leads. The right marketing automation platform for your business provides you with a range of features. Some of the most common marketing automation platforms include HubSpot, Marketo, Mailchimp, and ActiveCampaign. Before selecting one for your organization, do your homework, and evaluate each one’s pros and cons.
Continuing education for marketing automation
Suppose you’re not as informed as you should be on marketing automation. In that case, there are classes you can take to educate yourself on the topic better. Learn as much as you can on email campaigns, nurturing leads, mobile marketing, and more. There are plenty of classes — physical and virtual — from which to choose. If you don’t know where to begin, check out the several free classes HubSpot offers. There are also informative videos on marketing automation on YouTube that you can watch when you get some free time. Consume as much material on marketing automation as you can. The more you know how to use marketing automation, the more successful your marketing campaigns will be.
The right marketing automation solution enables your organization to reach its marketing goals and business objectives. Assess your options, choose the platform that makes sense for your organization, and continue to educate yourself on marketing automation to put your organization in a better spot to succeed.