Pete Busam Joins Skofi Sessions: Why Your Marketing Sucks (And How to Fix It)
Why your marketing sucks isn’t just a bold statement—it’s the uncomfortable truth many IT providers and vendors need to hear and fix.
Pete Busam, Founder of Equilibrium Consulting, on April 29th at 3:00 PM ET, as he sits down with Johnathan Schofield of findmyitpartner.com for a no-holds-barred edition of Skofi Session on Why Your Marketing Sucks
Overcome Engagement Dysfunction (E.D.), rebuild brand trust, and create prescriptive marketing strategies that actually drive results.
Together, Johnathan and Pete will unpack Why Your Marketing Sucks:
- Why spray-and-pray marketing doesn’t work (and never did)
- The three signs your marketing is dysfunctional
- What a prescriptive foundation really looks like
- How to market with intent, not just activity
- Practical steps you can take right now to build momentum
🚨 Don’t miss this live and unfiltered conversation—it’s time to ditch the dysfunction and market like you mean it.
About the Author: Equilibrium Consulting
Equilibrium Consulting is an award winning next-generation marketing agency specializing in the IT channel. We help MSPs, cybersecurity firms, and technology vendors accelerate growth through strategic marketing, sales enablement, and automation. With decades of industry experience, we combine creative insight with operational expertise to deliver measurable outcomes—building trust, visibility, and lasting market impact.
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