Inbox or Abyss? How Marketers Turn Tech-Talk into More Opens

Is your inbox an abyss or a productivity tool?  Every quote, nurture email, and CRM alert that face-plants in spam is cash burning in a dumpster you can’t see. We’ll ditch the jargon and give you the exact phrases—and fixes—to hand your IT crew so messages land where money happens.

𝗬𝗼𝘂𝗿 𝗚𝘂𝗶𝗱𝗲𝘀
• Samuel Chenard – Palisade
• Pete Busam – Equilibrium Consulting

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:

• Sender Reputation 101 – what builds or bombs your score
• DKIM · DMARC · SPF – plain-English setup & testing tips
• Troubleshooting – isolate issues fast, from blocklists to engagement dips
• BIMI Basics – how the little logo drives big open-rate gains
• Pro Checklist – a 7-step routine to monitor and maintain inbox reach