Webinar: Confessions of a CRO

Why Your Marketing Isn’t Driving Revenue (Yet)

A CRO’s Candid Take on What’s Missing—and How to Fix It

CRO marketing revenue alignment is the missing link in many campaigns that appear promising on paper but fail to deliver real results. Your team’s producing content. Leads are flowing. Campaigns seem solid. But the pipeline? Still sluggish. Conversions? Slower than expected. It’s not that your marketing is bad; it’s that it might not be aligned with how revenue leaders actually measure success.

You’ll Learn:

• What marketing activities CROs actually care about
• Why some campaigns get funded—and others get ghosted
• How to align content, lead gen, and sales enablement
• The metrics that matter when marketing is under revenue scrutiny
• Why “qualified” leads aren’t always revenue-ready (and what to do about it)

Meet Our Featured Guest:

Phil Gerard, Chief Revenue Officer at Milestone Technologies
Phil Gerard on LinkedIn

Phil brings 20+ years of executive-level sales and marketing experience, including key leadership roles at Milestone Technologies, OnX, and Softchoice. He’s a trusted voice in aligning go-to-market strategies, building revenue engines, and scaling performance-driven teams. In this session, Phil will break down what he’s seeing in today’s market—and how marketers can rise to the challenge.

Who Should View the Recording:

• B2B marketers struggling to prove ROI
• Demand gen managers looking to close the sales gap
• Content creators aiming for better engagement and alignment
• Executives who want smarter marketing-sourced revenue