Equililbrium Consulting interviewed on eChannel News

Pete Busam of Equilibrium Consulting joined Julian Lee of eChannelNews for a quick sitdown at GTIA’s Channelcon 2025.

Equilibrium Consulting offers marketing services tailored for Managed Service Providers (MSPs). Its founder, Pete, introduced a trust mark marketing kit, created in partnership with GTIA, designed to help MSPs effectively promote their cybersecurity trustmark. This kit offers resources for media outreach, social media strategies, and a timeline for ongoing marketing initiatives.

Pete addressed the challenges of validating cybersecurity claims, particularly for Managed Security Service Providers (MSSPs), and clarified the distinctions between SOC compliance and Trustmark certifications, noting that SOC compliance is primarily an accounting audit while Trustmark aligns with government standards. Organizations need these certifications to maintain stability and quality in a competitive landscape, especially with the emergence of AI in marketing.

Be sure to check out other great ChannelCon stories and interviews here