Pete Busam Speaking at ChannelPro Live Columbus

Pete Busam is speaking at ChannelPro Live in Columbus, taking place March 17–18.

Breakout Session:

Sticky by Design: How to Leverage Security to Build Client Loyalty

Security is no longer just a technical requirement; it’s a trust builder. In this breakout session, Pete will explore how MSPs can use security as a strategic differentiator to strengthen relationships, increase retention, and build long-term client loyalty. The session focuses on practical positioning, clear messaging, and aligning security conversations with real business outcomes without fear-based tactics or buzzwords.

Registration & Promo Code

Register for ChannelPro Live Columbus and use promo code BUSAM at checkout.

Register here

Events like ChannelPro Live matter because strong marketing organizations stay current for their clients,understanding what’s changing in security and how to translate those changes into clear, credible market positioning. Equilibrium Consulting attends and participates so partners stay relevant, trusted, and competitive.