About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

Equilibrium Consulting Joins the IT Channel at GTIA ChannelCon 2026

Pete Busam represented Equilibrium Consulting at GTIA ChannelCon 2026 in [...]

Equilibrium Consulting Joins the IT Channel at GTIA ChannelCon 2026Pete Busam2026-10-01T18:49:45+00:00

If Someone Asked ChatGPT Why They Should Choose Your Company, What Would It Say?

Last week, we talked about trust recession and how the [...]

If Someone Asked ChatGPT Why They Should Choose Your Company, What Would It Say?Pete Busam2026-09-24T06:55:27+00:00

Welcome to the Trust Recession: Why Digital Trust Is Becoming Your Greatest Competitive Advantage

Welcome to the Trust Recession Every decade or so, something [...]

Welcome to the Trust Recession: Why Digital Trust Is Becoming Your Greatest Competitive AdvantagePete Busam2026-07-20T16:48:39+00:00

What to Do When MSP Referrals Dry Up: 5 Actions to Take Before It’s Too Late

What to Do When MSP Referrals Dry Up (Before They [...]

What to Do When MSP Referrals Dry Up: 5 Actions to Take Before It’s Too LatePete Busam2026-07-13T16:58:12+00:00

Best MSP MarTech Implementation Partners: How to Choose the Right Technology Integrator

Not Every MSP MarTech Implementation Partner Delivers the Same [...]

Best MSP MarTech Implementation Partners: How to Choose the Right Technology IntegratorPete Busam2026-07-08T21:41:24+00:00

Effective Business Communication: The Five Interpretation Lenses

Effective business communication starts with each person and the [...]

Effective Business Communication: The Five Interpretation LensesPete Busam2026-07-06T16:58:36+00:00

Growth Isn’t Linear. Stop Expecting It To Be.

Business growth planning is not linear; it's not about forcing [...]

Growth Isn’t Linear. Stop Expecting It To Be.Pete Busam2026-06-29T15:48:18+00:00

How to Prevent Prospects from Ghosting Your Business

Have you ever wondered how to prevent prospects from ghosting [...]

How to Prevent Prospects from Ghosting Your BusinessPete Busam2026-09-24T06:56:42+00:00

Better Communicators Win Business and Not Because They are Better!

Better communicators win business every day, even when their [...]

Better Communicators Win Business and Not Because They are Better!Pete Busam2026-09-24T06:58:28+00:00

Beyond the AI Buzz: What Pax8 Beyond Revealed About MSP Growth

MSP growth beyond AI may sound like an odd topic [...]

Beyond the AI Buzz: What Pax8 Beyond Revealed About MSP GrowthPete Busam2026-06-11T19:11:26+00:00

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About Pete Busam

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