About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

Automation Service Providers Future: Redefining the Managed Service Model – Part 3 of 6

The future of automation service providers is unfolding now, as traditional [...]

Automation Service Providers Future: Redefining the Managed Service Model – Part 3 of 6Pete Busam2025-11-24T14:55:13+00:00

Robot and Drone Maintenance: The New Managed Services Frontier – Part 2 of 6

The concept of robot and drone maintenance may sound futuristic, [...]

Robot and Drone Maintenance: The New Managed Services Frontier – Part 2 of 6Pete Busam2025-12-01T15:50:40+00:00

Industrial Revolution 4 Trends: The Next Wave of Intelligent Service Providers, Part 1 of 6

The Industrial Revolution 4 trends we’re seeing today mark a [...]

Industrial Revolution 4 Trends: The Next Wave of Intelligent Service Providers, Part 1 of 6Pete Busam2025-11-24T14:56:18+00:00

Why Do We Write Blogs? to Drive Authority, Visibility, and Growth

Why do we write blogs is more than a rhetorical [...]

Why Do We Write Blogs? to Drive Authority, Visibility, and GrowthPete Busam2025-09-29T17:50:15+00:00

Southwest Ditched Tradition And MSPs Should Too

Southwest ditched tradition, and MSP Marketing should too. MSP marketing [...]

Southwest Ditched Tradition And MSPs Should TooPete Busam2025-09-22T17:50:25+00:00

From Omni-Channel to Omni-Persona: The Next Evolution in Marketing

Omni-Persona Marketing for Success represents the next evolution of omni-channel [...]

From Omni-Channel to Omni-Persona: The Next Evolution in MarketingPete Busam2025-09-15T13:54:00+00:00

What Navy Football Can Teach Us About MSP Marketing Discipline, Leadership, and Commitment

Navy Football Inspires Marketing Strategy for MSPs Navy football inspires [...]

What Navy Football Can Teach Us About MSP Marketing Discipline, Leadership, and CommitmentPete Busam2025-09-08T15:49:48+00:00

Are You Posting Without a Conversion Strategy?

Everyone is posting on LinkedIn, Instagram, and Facebook. But posting [...]

Are You Posting Without a Conversion Strategy?Pete Busam2025-09-06T13:57:17+00:00

OmniChannel Marketing Rhythm Strategy: Does Your Marketing Have It?

Music, Mindset, and Momentum Omnichannel marketing rhythm strategy is like [...]

OmniChannel Marketing Rhythm Strategy: Does Your Marketing Have It?Pete Busam2025-08-27T16:21:39+00:00

Why an AI Enabled Marketing Agency Is the Future for MSP Growth and How Equilibrium Consulting Stands Apart

AI Enabled Marketing Agency for MSP Growth In today’s competitive [...]

Why an AI Enabled Marketing Agency Is the Future for MSP Growth and How Equilibrium Consulting Stands ApartPete Busam2025-08-27T16:22:00+00:00

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