About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

Why MSP Social Media Strategy Needs More Trust and Less Pitching

MSP social media strategy used to focus on relationship building, [...]

Why MSP Social Media Strategy Needs More Trust and Less PitchingPete Busam2026-05-11T19:28:36+00:00

Trust the Force? That’s Why Your Marketing Isn’t Working.

Every May 4th, the Star Wars posts show up right [...]

Trust the Force? That’s Why Your Marketing Isn’t Working.Pete Busam2026-05-11T19:28:51+00:00

AI Tool Sprawl Is Quietly Breaking Your Marketing Engine

AI tool sprawl, breaking your marketing engine, does not announce [...]

AI Tool Sprawl Is Quietly Breaking Your Marketing EnginePete Busam2026-04-27T13:19:55+00:00

Knowing Your Competitor’s Strategy Can Let You Lead Your Market

Knowing your competitor's strategy starts with awareness, but it should [...]

Knowing Your Competitor’s Strategy Can Let You Lead Your MarketPete Busam2026-04-20T13:20:27+00:00

B2B Buyers Research Before Outreach: What Changed?

B2B buyers research before outreach, and that single shift [...]

B2B Buyers Research Before Outreach: What Changed?Pete Busam2026-04-13T14:47:08+00:00

Intent vs Spam in Sales Outreach: LinkedIn Didn’t Break…We Did

Intent vs spam sales is not a new problem. However, [...]

Intent vs Spam in Sales Outreach: LinkedIn Didn’t Break…We DidPete Busam2026-04-06T14:18:27+00:00

Dark Funnel Marketing and the Modern Buyer Journey

Dark Funnel Marketing is not a concept invented by [...]

Dark Funnel Marketing and the Modern Buyer JourneyPete Busam2026-03-30T12:32:11+00:00

Best Leads Aren’t Filling Forms Anymore?

Best Leads Not Converting Is the Wrong Problem to Solve [...]

Best Leads Aren’t Filling Forms Anymore?Pete Busam2026-03-30T12:31:17+00:00

Omnichannel Marketing Strategy Is More Than Email

Many companies believe they are doing marketing because they [...]

Omnichannel Marketing Strategy Is More Than EmailPete Busam2026-03-16T16:29:30+00:00

Formula One Marketing Strategy Lessons for MSPs

Omnichannel Marketing Means Every Touchpoint Tells the Same Story A [...]

Formula One Marketing Strategy Lessons for MSPsPete Busam2026-03-09T20:53:09+00:00

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About Pete Busam

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