About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

OmniChannel Monday #100: What We Got Right, What We Got Wrong, and What’s Coming Next

One Hundred Mondays Later, Marketing Looks Very Different One [...]

OmniChannel Monday #100: What We Got Right, What We Got Wrong, and What’s Coming NextPete Busam2026-08-25T00:48:11+00:00

AI Made Content Cheap. It Made Trust Expensive.

AI content builds trust only when something trustworthy stands behind [...]

AI Made Content Cheap. It Made Trust Expensive.Pete Busam2026-08-17T02:50:22+00:00

AI Is Changing Marketing: What Happens to the Marketer?

AI is changing marketing in ways that go far beyond [...]

AI Is Changing Marketing: What Happens to the Marketer?Pete Busam2026-08-10T15:23:23+00:00

The Internet Is Full of Self Proclaimed Experts. Most Are Self-Appointed

We have been exposed to self proclaimed experts throughout our [...]

The Internet Is Full of Self Proclaimed Experts. Most Are Self-AppointedPete Busam2026-08-03T16:06:40+00:00

If Someone Asked ChatGPT Why They Should Choose Your Company, What Would It Say?

Last week, we talked about trust recession and how the [...]

If Someone Asked ChatGPT Why They Should Choose Your Company, What Would It Say?Pete Busam2026-07-28T14:38:32+00:00

Welcome to the Trust Recession: Why Digital Trust Is Becoming Your Greatest Competitive Advantage

Welcome to the Trust Recession Every decade or so, something [...]

Welcome to the Trust Recession: Why Digital Trust Is Becoming Your Greatest Competitive AdvantagePete Busam2026-07-20T16:48:39+00:00

What to Do When MSP Referrals Dry Up: 5 Actions to Take Before It’s Too Late

What to Do When MSP Referrals Dry Up (Before They [...]

What to Do When MSP Referrals Dry Up: 5 Actions to Take Before It’s Too LatePete Busam2026-07-13T16:58:12+00:00

Best MSP MarTech Implementation Partners: How to Choose the Right Technology Integrator

Not Every MSP MarTech Implementation Partner Delivers the Same [...]

Best MSP MarTech Implementation Partners: How to Choose the Right Technology IntegratorPete Busam2026-07-08T21:41:24+00:00

Effective Business Communication: The Five Interpretation Lenses

Effective business communication starts with each person and the [...]

Effective Business Communication: The Five Interpretation LensesPete Busam2026-07-06T16:58:36+00:00

Growth Isn’t Linear. Stop Expecting It To Be.

Business growth planning is not linear; it's not about forcing [...]

Growth Isn’t Linear. Stop Expecting It To Be.Pete Busam2026-06-29T15:48:18+00:00

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About Pete Busam

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