About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

Your AI Agent Found the Perfect Prospect. There’s Just One Problem: They Already Have an MSP.

Over the last few OCMs, we've been exploring what happens [...]

Your AI Agent Found the Perfect Prospect. There’s Just One Problem: They Already Have an MSP.Pete Busam2026-10-05T16:26:52+00:00

Your AI Agent Just Made a Promise. Are You Prepared to Keep It?

Your AI sales agent is having a great conversation. The [...]

Your AI Agent Just Made a Promise. Are You Prepared to Keep It?Pete Busam2026-09-28T16:24:55+00:00

Your Next Sales Meeting May Happen Without You

When AI Buying Agents Meet AI Sales Agents First, we [...]

Your Next Sales Meeting May Happen Without YouPete Busam2026-09-22T16:32:39+00:00

Your Next Salesperson May Be an AI Sales Agent

Last week, we asked whether your next prospect might be [...]

Your Next Salesperson May Be an AI Sales AgentPete Busam2026-09-14T13:20:53+00:00

Your Next Prospect May Not Be Human. It May Be an AI Agent.

Happy Labor Day. Today is supposed to be about the human [...]

Your Next Prospect May Not Be Human. It May Be an AI Agent.Pete Busam2026-09-07T15:24:37+00:00

The Authority Meritocracy: How Long Before AI Visibility Goes Up for Sale?

For years, marketers fought for AI Search authority and rankings.Now [...]

The Authority Meritocracy: How Long Before AI Visibility Goes Up for Sale?Pete Busam2026-09-24T06:51:15+00:00

OmniChannel Monday #100: What We Got Right, What We Got Wrong, and What’s Coming Next

One Hundred Mondays Later, Marketing Looks Very Different One [...]

OmniChannel Monday #100: What We Got Right, What We Got Wrong, and What’s Coming NextPete Busam2026-09-24T06:53:02+00:00

AI Made Content Cheap. It Made Trust Expensive.

AI content builds trust only when something trustworthy stands behind [...]

AI Made Content Cheap. It Made Trust Expensive.Pete Busam2026-08-17T02:50:22+00:00

AI Is Changing Marketing: What Happens to the Marketer?

AI is changing marketing in ways that go far beyond [...]

AI Is Changing Marketing: What Happens to the Marketer?Pete Busam2026-09-24T06:54:27+00:00

The Internet Is Full of Self Proclaimed Experts. Most Are Self-Appointed

We have been exposed to self proclaimed experts throughout our [...]

The Internet Is Full of Self Proclaimed Experts. Most Are Self-AppointedPete Busam2026-08-03T16:06:40+00:00

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About Pete Busam

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