About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

Omni-Channel Strategy Q4 Success: How to Outpace the End-of-Year Slowdown

Every year, like clockwork, businesses start to ease up in [...]

Omni-Channel Strategy Q4 Success: How to Outpace the End-of-Year SlowdownPete Busam2025-07-10T22:04:10+00:00

Writing with Purpose in Marketing: How to Make Every Word Count

Let’s start with a tough question: Are you writing with [...]

Writing with Purpose in Marketing: How to Make Every Word CountPete Busam2025-07-10T22:04:11+00:00

Memorial Day: A Day of Remembrance and Reflection – Honoring the Ultimate Sacrifice

Memorial Day Remembrance is one of the most solemn [...]

Memorial Day: A Day of Remembrance and Reflection – Honoring the Ultimate SacrificePete Busam2025-07-10T22:04:12+00:00

The Human Factor Is Non-Negotiable: Critical Thinking Still Wins in AI-Enhanced Marketing

The Human Factor Is Non-Negotiable: Critical Thinking Still Wins in [...]

The Human Factor Is Non-Negotiable: Critical Thinking Still Wins in AI-Enhanced MarketingPete Busam2025-07-10T22:04:13+00:00

AI as a Tool, Not a Crutch: The Balance MSP Marketers Must Master

AI as a Tool, Not a Crutch: The Balance MSP [...]

AI as a Tool, Not a Crutch: The Balance MSP Marketers Must MasterPete Busam2025-07-10T22:04:13+00:00

What Cinco de Mayo Can Teach You About Building an Omni-Channel Marketing Fiesta

When it comes to marketing, a disjointed campaign is like [...]

What Cinco de Mayo Can Teach You About Building an Omni-Channel Marketing FiestaPete Busam2025-07-10T22:04:14+00:00

Next-Gen MSP Marketing: Why AI Alone Will Get You Left Behind

Next-gen MSP marketing strategies must strike a balance between AI [...]

Next-Gen MSP Marketing: Why AI Alone Will Get You Left BehindPete Busam2025-07-10T22:04:15+00:00

B2B AI Marketing Strategy: Your AI Strategy Is Boring (and That’s Why No One Cares)

Most B2B AI marketing strategies fail to deliver. Learn how [...]

B2B AI Marketing Strategy: Your AI Strategy Is Boring (and That’s Why No One Cares)Pete Busam2025-07-10T22:04:16+00:00

ChatGPT Action Figure Marketing: Plastic Personas Power Up or Brand Hazard?

ChatGPT action figure marketing is everywhere today. Because image generators [...]

ChatGPT Action Figure Marketing: Plastic Personas Power Up or Brand Hazard?Pete Busam2025-11-17T16:41:15+00:00

World Domination or Just Inbox Zero – Marketing Priorities for Your Week

World Domination or Just Inbox Zero – Marketing Priorities for [...]

World Domination or Just Inbox Zero – Marketing Priorities for Your WeekPete Busam2025-07-10T22:04:17+00:00

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About Pete Busam

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