About Pete Busam

Peter “Pete” Busam is Founder, President & CEO of Equilibrium Consulting, where he applies over 30 years of technology and channel leadership, starting from his early technical roles to guiding IT sales, marketing, and strategy for technology organizations. A U.S. Navy veteran, Pete is also the creator of the Bunker Hill Association, supporting crew members transitioning from military service

What Cinco de Mayo Can Teach You About Building an Omni-Channel Marketing Fiesta

When it comes to marketing, a disjointed campaign is like [...]

What Cinco de Mayo Can Teach You About Building an Omni-Channel Marketing FiestaPete Busam2025-07-10T22:04:14+00:00

Next-Gen MSP Marketing: Why AI Alone Will Get You Left Behind

Next-gen MSP marketing strategies must strike a balance between AI [...]

Next-Gen MSP Marketing: Why AI Alone Will Get You Left BehindPete Busam2025-07-10T22:04:15+00:00

B2B AI Marketing Strategy: Your AI Strategy Is Boring (and That’s Why No One Cares)

Most B2B AI marketing strategies fail to deliver. Learn how [...]

B2B AI Marketing Strategy: Your AI Strategy Is Boring (and That’s Why No One Cares)Pete Busam2025-07-10T22:04:16+00:00

ChatGPT Action Figure Marketing: Plastic Personas Power Up or Brand Hazard?

ChatGPT action figure marketing is everywhere today. Because image generators [...]

ChatGPT Action Figure Marketing: Plastic Personas Power Up or Brand Hazard?Pete Busam2025-11-17T16:41:15+00:00

World Domination or Just Inbox Zero – Marketing Priorities for Your Week

World Domination or Just Inbox Zero – Marketing Priorities for [...]

World Domination or Just Inbox Zero – Marketing Priorities for Your WeekPete Busam2025-07-10T22:04:17+00:00

Dream Marketing Could Revolutionize: Energize Brand Awareness with Imagination

From Dream Inception to Brand Reality: How Our ‘Dream Marketing’ [...]

Dream Marketing Could Revolutionize: Energize Brand Awareness with ImaginationPete Busam2025-07-10T22:04:18+00:00

Is Your Omni-channel Strategy Ready for Gen Alpha?

Is Your Omni-channel Strategy Ready for Gen Alpha? Is your [...]

Is Your Omni-channel Strategy Ready for Gen Alpha?Pete Busam2025-07-10T22:04:19+00:00

Leveraging Awards for Marketing Success to Drive Business Growth and Visibility

Leveraging Awards for Marketing Success is a powerful strategy many [...]

Leveraging Awards for Marketing Success to Drive Business Growth and VisibilityPete Busam2025-07-10T22:04:20+00:00

Balancing Live Chat AI: Strategies for Smoother Customer Conversations

Balancing Live Chat AI is becoming vital for companies that [...]

Balancing Live Chat AI: Strategies for Smoother Customer ConversationsPete Busam2025-07-10T22:04:20+00:00

Community in Action: Harnessing the Power of GTIA’s Collaborative Spirit

What does a community in action mean? The strength of [...]

Community in Action: Harnessing the Power of GTIA’s Collaborative SpiritPete Busam2025-11-17T16:41:14+00:00

Previous 678 Next

About Pete Busam

Tracking Cookies

Third Party Embeds