5 Marketing Misfires MSPs Make That Keep Repeating And How to Stop Them

Marketing Misfires MSPs Make Are Costing You Growth

Marketing misfires MSPs make happen more often than anyone wants to admit. The pattern is predictable. You hand marketing to the intern, try a few AI tools, publish content once, and maybe even outsource to a low-cost agency. But nothing sticks.

Your team gets frustrated. Your website collects dust. And sales still say, “We need better leads.”

It’s time to break the cycle.

Misfire #1: “We Gave It to the Intern”

Sure, it sounds scrappy. Even feels budget-friendly. But when marketing is handed to someone with no experience, outcomes suffer.

Many MSPs hand off social media or blog creation to a junior team member. But unlike patching software or replacing a router, marketing requires strategy, consistency, and customer insight. Without those, you’re shouting into the void.

ProTip: A better move? Partner with experts who can guide your internal team while protecting your brand’s integrity.

Misfire #2: “We’re Using AI. We’re Good.”

AI can be an incredible asset. But it needs direction, oversight, and a real marketing strategy to be useful.

Too many MSPs are publishing AI-generated blogs, social posts, and even email copy with zero editing. That content is often generic, inaccurate, or misaligned with their voice.

Marketing misfires MSPs make stem from relying too heavily on AI tools without human refinement. AI should support your team, not replace the marketer behind the curtain.

ProTip: Combine AI efficiency with human creativity. Use it to scale, not to substitute.

Learn more about responsible AI marketing use from IBM.

Misfire #3: Publish Once and Pray

Your team finally writes a blog. You post it to your website. Maybe you link it once on LinkedIn. Then? Silence.

This “set it and forget it” mindset turns great content into wasted effort. You didn’t promote the post through email. You didn’t break it into social snippets. Nor did you build a nurture track from it.

Marketing misfires for MSPs often stem from a lack of distribution.

ProTip: Fix this by treating every blog like a campaign. Use omni-channel tactics. Push it through email, video, and social.

Misfire #4 — We Used the Vendor Kit

You’re proud to be a Microsoft or Datto partner. But using their provided content without personalization makes you sound like every other MSP.

These kits are tools, not full strategies. If you’re using the same brochures, blogs, and email templates as 500 other MSPs, you’re blending in, not standing out.

ProTip: Use vendor content as a base. Add your voice. Share local wins. Tailor messages to your clients’ pain points.

See how personalized content improves conversion rates by 202%.

Misfire #5 — The Cheap Agency Gamble

Too many MSPs fall for slick sales decks from marketing agencies that overpromise and underdeliver. Six months later, you’re left with templated emails, half-baked reporting, and nothing to show for your spend.

Here’s the hard truth: the average MSP engagement with these firms lasts just 8–10 months.

At Equilibrium, we’re proud to break that mold. Our clients stay with us for an average of 5.27 years. That kind of tenure speaks to results, trust, and strategy that evolves with your business.

ProTip: Don’t rent your marketing for 90 days. Build something that lasts.

The Real Fix: Better Together, Not “Do It All Yourself”

The biggest marketing misfires MSPs make come down to this: thinking they must do it all themselves or hand it off completely.

But there’s a third option … collaboration.

Work with a partner who knows your industry. One who can activate your voice, guide your internal talent, and plug into your existing systems. You don’t need a cookie-cutter campaign. You need a team that gets you.

Equilibrium’s MarkITechs help MSPs turn:

• Random acts of content into consistent campaigns
• Disconnected tools into connected customer journeys
• Sporadic success into a predictable pipeline

Start With a Smarter Conversation

If you’ve made these marketing misfires, you’re not alone. Most MSPs have. What matters is how you fix it.

Let’s talk. No pitch. No pressure. Just a conversation about how your marketing could work harder — and last longer.

Book a Discovery Call and learn why so many MSPs trust us to stick around.