News & Events
Follow the latest speaking engagements, podcast appearances, industry research, community involvement, and company news from Equilibrium Consulting.
June 2026
Guest Blog on ChannelPro Online – Why does operational maturity matters more for MSPs than fast growth?
Guest Blog Featured on ChannelPro For years, businesses were told that growth solves problems. More revenue, more clients, and more visibility are often signs of success. However, growth does not solve problems; it exposes them. Rather, operational maturity drives [...]
Pax8 Beyond 2026: AI, MSP Growth & Business Outcomes
AI is no longer a future conversation for MSPs. It's a business conversation happening right now. Last week, I had the opportunity to attend #Pax8Beyond and spend time with some of the brightest minds in the channel. While AI was [...]
May 2026
WTF – Answer Engine Optimization on Everything MSP
Listen Now WTF - Answer Engine Optimization (AEO) I recently joined Dan and Eric for a conversation on Answer Engine Optimization (AEO) and what it means for marketers, MSPs, and technology companies as search continues to evolve. [...]
Dave Scott’s Podcast From Stuck to Successful Podcast with Guest Pete Busam
Have a Listen! Dave Scott's From Stuck to Successful podcast recently featured Equilibrium Consulting Founder, President, and CEO Pete Busam. During the episode, Pete discussed leadership, channel growth, operational discipline, and scalable MSP strategies. Additionally, he shared [...]
April 2026
Cybersecurity Client Retention and Renewals
Cybersecurity Client Retention Strategies and Renewals - Sticky by Design (ChannelPro Live) Landing cybersecurity clients is one thing; retaining cybersecurity clients and driving contract renewals is where real growth happens. In this session, we break down the habits, communication rhythms, [...]
WTF (What The Function) Wednesday: 90 Day Blueprint for MSP Growth
WTF (What The Function) Wednesdays with Everything MSP (Takeover!) : A 90 Day PR Blueprint for MSP Growth. 😬 Dan handed over the keys… and now the takeover is official. Pete Busam and CJ Arlotta are stepping in for a [...]
March 2026
Equilibrium to Present at Everything MSP’s Elevator Pitch
Elevate Your MSP Strategy at Everything MSP’s Elevator Pitch Event Elevate Your MSP and Mark your calendar for March 26th at 2 pm ET and join Everything MSP for a high-impact Elevator Pitch session. In just 8–10 minutes each, three [...]
The Stack – Why Your Technical Expertise is Stalling Your Sales
Listen Now The Stack - Why Your Technical Expertise is Stalling Your Sales Dan Tomaszewski sits down with Pete Busam, Founder of Equilibrium Consulting, Live from Zero Trust World, Dan Tomaszewski and Pete Busam of Equilibrium Consulting [...]
Equilibrium Consulting Team at GTIA CCF: Pete Busam Genius Café Coach
Equilibrium Consulting GTIA CCF: Community, Coaching, and Channel Leadership The Equilibrium Consulting GTIA CCF presence reflects more than simply attending another industry event. Instead, it demonstrates a commitment to supporting the IT channel community through leadership, education, and shared experience. [...]
February 2026
Equilibrium is a proud Zero Trust World 2026 sponsor
Equilibrium is attending Zero Trust World, and Pete Busam will be on-site. Why go? Because great marketing organizations don’t stand still. Pete will be there to stay current on emerging security issues, evolving Zero Trust practices, and how new security capabilities are [...]