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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Using Video in your Website and Social Media
Video is one of the most underutilized types of content you can use on social media. But it is highly effective. It’s been found that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rate with [...]
5 Techniques to Motivate your Sales Team
Improving your team’s skills is a tangible process that can be done with coaching, presentations, and time. But keeping your team motivated to do well is more of a challenge. Adjusting your motivational tactics for each employee requires getting to know them on a personal level, and checking in to [...]
Overcome your fear of Speaking!
It happens. You step up to the podium or in front of your office and suddenly, your palms are sweaty, your heart rate increases, and you might even forget your speech. Even experienced public speakers can get nervous or afraid before a big presentation. Luckily, public speaking is a skill [...]
8 Things To Do Everyday to Become a Great Sales Manager
Being a successful sales manager takes more than showing up and occasionally giving your salespeople a pat on the back. As the leader of the sales team, you must work hard to keep the team motivated and moving forward. Great sales managers achieve their potential by doing the right things [...]
The Handoff from Sales to Operations
In a relay race, the baton handoff is crucial for a win. The same is true in business. The handoff from your sales representative to your operations team is key for your success. If the transition does not go as planned, you can quickly lose clients, wasting time and putting [...]
5 Best Practices in Developing a Sales Compensation Plan
Creating or redesigning a compensation plan for a sales team is one of the most challenging parts of owning a business. It requires all hands on tech, with contributions from HR, finance, a sales manager, and someone from the field to ensure it’s a plan that works for the entire [...]
Are You a Boss or a Friend? How To Manage Your Work Relationships
One of the most unexpected challenges that small business owners must face is managing their employees, especially when they hire friends or family members. Without the traditional HR structure, or if you embrace the “everyone does everything” mindset, lines can quickly become blurred between boss and friend. Your first instinct [...]
Marketing Work-Life Balance in Your Business
One of the single best things you can do for your employees is create an environment that encourages work and life balance. This will increase the happiness, health and productivity for your employees, making your business more efficient. Companies that gain a reputation for this balance tend to enjoy higher [...]
Using email newsletters to stay in contact with leads
Email marketing is still one of the best ways to reach your customers with a 3,800 percent ROI and $38 made for every $1 spent, according to Constant Contact. It’s easy for messages to get missed on social media or traditional marketing, but in email, it’s always sitting in someone’s [...]
Using email newsletters to stay in contact with leads
Email marketing technology is used by 82% of B2B and B2C companies, and email is 40 times more effective at acquiring new customers than Facebook or Twitter. It’s easy for messages to get missed on social media, but in email, it’s always sitting in someone’s inbox, waiting to be read. So before you [...]
Intro to Inbound Marketing
It’s time to get proactive with your marketing strategy and bring more customers to your site. The first place people look for an IT company is likely online. Inbound marketing focuses on creating quality content that increases your search engine rankings and brings the right people toward your business. The [...]
There are a number of things to consider when reviewing a sales resume
Resumes are marketing documents. Some entrepreneurs assume that resumes contain the gospel truth when it comes to a candidate’s background and experience. The truth of the matter is that resumes are engineered to highlight (even embellish) strengths and accomplishments while omitting clear and obvious failures. Think about it – have [...]