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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Setting the Proper Expectations for Marketing
A key lesson we all learn in life is how to set expectations. Unfortunately, it’s a lesson most of us only receive when our expectations are so out of whack that we suffer a crushing disappointment that comes at a cost. Several marketers sell an outsourced program, but their #1 [...]
Employee advocacy in social media
The advent of employee advocacy has further blurred the lines between personal opinion and professional responsibility. While organizations want their employees to share – they only want their employees to share what they want them to share. Employees, on the other hand, still regard their social media accounts as their own and [...]
How to Ensure Your Website is GDPR Compliant
One of the most significant changes to the internet and online privacy was made earlier this year - the General Data Protection Regulation. This EU data protection directive affects every business with an online presence - even those who operate mostly in the US. It’s essential that you take steps [...]
5 Ways Your On-Site SEO Might Be Hurting Your Business
Your website might not be living up to its full potential. It might look great, have an exciting blog, and helpful information that you spent time crafting or hired a professional. But have you taken care of your on-site SEO? Without the right search engine optimization, your perfect website [...]
Its All The Buzz – Become a MSSP!
If you’re an MSP who’s looking to expand business, consider becoming an MSSP. This change can make you more valuable to your customers, increasing business and profit. Today’s small business owners are overwhelmed by the amount of cybersecurity they need to keep their data and their customers safe. As a [...]
6 Steps to Setting Smarter Sales Goals
If a few of your employees aren’t hitting their sales goals, it’s likely that their techniques are the problem. But if most of your salespeople aren’t hitting their goals - it’s the system that needs improving. It’s not enough to just hope to “do better.” Goal setting needs to be [...]
Using Video in your Website and Social Media
Video is one of the most underutilized types of content you can use on social media. But it is highly effective. It’s been found that viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text. The increase in click-through rate with [...]
5 Techniques to Motivate your Sales Team
Improving your team’s skills is a tangible process that can be done with coaching, presentations, and time. But keeping your team motivated to do well is more of a challenge. Adjusting your motivational tactics for each employee requires getting to know them on a personal level, and checking in to [...]
Overcome your fear of Speaking!
It happens. You step up to the podium or in front of your office and suddenly, your palms are sweaty, your heart rate increases, and you might even forget your speech. Even experienced public speakers can get nervous or afraid before a big presentation. Luckily, public speaking is a skill [...]
8 Things To Do Everyday to Become a Great Sales Manager
Being a successful sales manager takes more than showing up and occasionally giving your salespeople a pat on the back. As the leader of the sales team, you must work hard to keep the team motivated and moving forward. Great sales managers achieve their potential by doing the right things [...]
The Handoff from Sales to Operations
In a relay race, the baton handoff is crucial for a win. The same is true in business. The handoff from your sales representative to your operations team is key for your success. If the transition does not go as planned, you can quickly lose clients, wasting time and putting [...]
5 Best Practices in Developing a Sales Compensation Plan
Creating or redesigning a compensation plan for a sales team is one of the most challenging parts of owning a business. It requires all hands on tech, with contributions from HR, finance, a sales manager, and someone from the field to ensure it’s a plan that works for the entire [...]