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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Are You a Boss or a Friend? How To Manage Your Work Relationships
One of the most unexpected challenges that small business owners must face is managing their employees, especially when they hire friends or family members. Without the traditional HR structure, or if you embrace the “everyone does everything” mindset, lines can quickly become blurred between boss and friend. Your first instinct [...]
Marketing Work-Life Balance in Your Business
One of the single best things you can do for your employees is create an environment that encourages work and life balance. This will increase the happiness, health and productivity for your employees, making your business more efficient. Companies that gain a reputation for this balance tend to enjoy higher [...]
Using email newsletters to stay in contact with leads
Email marketing is still one of the best ways to reach your customers with a 3,800 percent ROI and $38 made for every $1 spent, according to Constant Contact. It’s easy for messages to get missed on social media or traditional marketing, but in email, it’s always sitting in someone’s [...]
Using email newsletters to stay in contact with leads
Email marketing technology is used by 82% of B2B and B2C companies, and email is 40 times more effective at acquiring new customers than Facebook or Twitter. It’s easy for messages to get missed on social media, but in email, it’s always sitting in someone’s inbox, waiting to be read. So before you [...]
Intro to Inbound Marketing
It’s time to get proactive with your marketing strategy and bring more customers to your site. The first place people look for an IT company is likely online. Inbound marketing focuses on creating quality content that increases your search engine rankings and brings the right people toward your business. The [...]
There are a number of things to consider when reviewing a sales resume
Resumes are marketing documents. Some entrepreneurs assume that resumes contain the gospel truth when it comes to a candidate’s background and experience. The truth of the matter is that resumes are engineered to highlight (even embellish) strengths and accomplishments while omitting clear and obvious failures. Think about it – have [...]
Are Your Interview Skills Ready for Today’s Candidates?
Over the years we have helped many organizations hire sales or operations personnel. During that time we have found many qualified candidates that see to evaporate when the organization is finally ready to actually hire the professional. Why did they evaporate? This is the question that many hiring managers ask [...]
6.5 Rules to Qualify Your Sales Prospects
Rules are at the foundation of qualification. The ability to understand and deal with the prospect should be short and powerful. Here are the 6.5 rules Gather your top questions that make your company different than the next TSP (technology service provider). They will help you gain important information. Don’t [...]
Ken Shetler – Director, Strategic Relationships at HTG Peer Groups
I met Pete in my role serving the HTG Vendor-Membership. He has a deep understanding of MSPs and the challenges they have selling their solutions. Equilibrium Consulting has many clients within the HTG community and the reported results have been great!
How can an Explainer Video help you enhance SEO?
Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes [...]
Holiday Safety Tips Protect your home and your wallet!
Black Friday and Cyber Monday are not only synonymous with holiday shopping deals; they are also prone to identity theft and high risk of theft. It is important to remember these basic Christmas safety tips and ways for staying safe around the holidays while you are doing your holiday shopping [...]
Automatically preserve your documents while you work in QuoteWerks!
Power failure, computer crashes, and bad luck. These are unfortunate circumstances that we live with in a technology age and cause us to lose countless hours each year. In QuoteWerks v5.1, they added Auto-save to help reduce these issues. The Auto-save will remind you to save your document the first time you [...]