Stay ahead of the curve with our expert blog.
We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Are Your Interview Skills Ready for Today’s Candidates?
Over the years we have helped many organizations hire sales or operations personnel. During that time we have found many qualified candidates that see to evaporate when the organization is finally ready to actually hire the professional. Why did they evaporate? This is the question that many hiring managers ask [...]
6.5 Rules to Qualify Your Sales Prospects
Rules are at the foundation of qualification. The ability to understand and deal with the prospect should be short and powerful. Here are the 6.5 rules Gather your top questions that make your company different than the next TSP (technology service provider). They will help you gain important information. Don’t [...]
Ken Shetler – Director, Strategic Relationships at HTG Peer Groups
I met Pete in my role serving the HTG Vendor-Membership. He has a deep understanding of MSPs and the challenges they have selling their solutions. Equilibrium Consulting has many clients within the HTG community and the reported results have been great!
How can an Explainer Video help you enhance SEO?
Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes [...]
Holiday Safety Tips Protect your home and your wallet!
Black Friday and Cyber Monday are not only synonymous with holiday shopping deals; they are also prone to identity theft and high risk of theft. It is important to remember these basic Christmas safety tips and ways for staying safe around the holidays while you are doing your holiday shopping [...]
Automatically preserve your documents while you work in QuoteWerks!
Power failure, computer crashes, and bad luck. These are unfortunate circumstances that we live with in a technology age and cause us to lose countless hours each year. In QuoteWerks v5.1, they added Auto-save to help reduce these issues. The Auto-save will remind you to save your document the first time you [...]
Sales and Marketing in a rebounding economy.
Let’s face facts: We are still in difficult economic times, although things are getting better, business owners and sales professionals have only two courses of action available to them: Option 1. watch everything: cut costs, increase discounts and accept lower sales revenues and a shorter, smaller bottom line. Hunker down and [...]
Create Your Own shortened URL for collateral
A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these easy steps, you can customize short links for your site and share branded URLs across the web using Bitly. First, [...]
February’s One Word – Intentionality
In December, we began our discussion on One Word. A word that you could use to define your actions in everything you do. Each month we will write about another word that you could pick to help provide a change in your business or personal culture. When defined the word [...]