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We cover the latest trends, tips, and insights in the world of marketing to keep you informed and inspired.
Sales and Marketing in a rebounding economy.
Let’s face facts: We are still in difficult economic times, although things are getting better, business owners and sales professionals have only two courses of action available to them: Option 1. watch everything: cut costs, increase discounts and accept lower sales revenues and a shorter, smaller bottom line. Hunker down and [...]
Create Your Own shortened URL for collateral
A custom shortened link is great for building a personal or business brand, as readers know exactly where it will lead when they see it shared on social networks. With these easy steps, you can customize short links for your site and share branded URLs across the web using Bitly. First, [...]
February’s One Word – Intentionality
In December, we began our discussion on One Word. A word that you could use to define your actions in everything you do. Each month we will write about another word that you could pick to help provide a change in your business or personal culture. When defined the word [...]
The Channel Needs to Update its Marketing Operations – By Michael Vizard | Posted 2013-12-10
One of the more perplexing and frustrating aspects of the channel is that vendors in one breath will extol the channel's critical role in helping them grow their businesses and then in the next complain about how backward channel partners tend to be when it comes to investing in the [...]
Selling Technology Assessments
Technology assessment involves face-to-face selling. This can be a scary and daunting idea to many sales consultants since they have to sell a service that others percieve should be provided for free. Consider a few basic selling techniques when selling your technology assessment services. Finding Clients This is the most [...]
Setting Salaries is easy, right?
Setting salaries for your staff is always a tricky thing to do. It's especially hard if you've never done it before, because you probably don't even know where to start. On the one hand, you want to pay enough to get or retain the best possible talent. On the other [...]
It’s a New Year with a New List of Don’t Do’s for Sales and Sales Mangers!
2013 is here and I have heard New Year's resolutions from so many, I just don't know who can really deliver on them. An unknown author said "Many people look forward to the New Year for a new start on old habits." Human beings in any line of work could [...]
The Terrible Triad
The terrible triad locks in a thinking routine that destroys any glimmers of focused flexiblity on a team or individual. It gets worse whithout aggressive war like measures. It grows is stegnth and influence as each element reinforces the other! Leaders must forcefully attache the harmful tirangle by clearly understanding [...]